IT Maaz

Overview

Meet IT Maaz, the fragrance wizard captivating millions on YouTube and Instagram! With a staggering 10.3 million followers, Maaz isn't just any influencer; he's a perfumer who turns everyday experiences into captivating scents. His unique blend of humor, creativity, and fragrance expertise has propelled him to the top 99% of creators globally, ranking at #250,909. Maaz is known for creating unique fragrances based on people and experiences.

Performance At A Glance

IT Maaz's audience is massive and still expanding! While his 30 and 90-day growth rate sits nicely at 7.90%, the 7-day growth is slower at 0.01%, suggesting a potential need to reignite short-term engagement. Globally, he's crushing it, and in India, he's in the top 96% of creators. His fans are super engaged with his content, boasting an impressive average engagement rate of 32.59%! CreatorDB gives him a score of 92/100, signaling that his content quality and consistency are top-notch.

What They Create

IT Maaz primarily creates short-form video content across YouTube (both regular videos and Shorts) and Instagram Reels. His content mainly falls into "People & Blogs" and "Product/Service" categories, with a focus on beauty, skincare, and fragrances. One of his recent Shorts, "Smell like chips …😂," garnered over 600,000 views, showcasing his ability to turn quirky, relatable concepts into viral hits. Another example of his work is "Kala khatta Gola 🧊🥶 smell for her 🖤," which also generated significant buzz with nearly half a million views. What makes Maaz's content stand out is his innovative approach to perfumery, transforming everyday items and personal experiences into unique fragrances with a touch of humor.

Why They're Great & Where They Can Grow

IT Maaz excels at:

• Originality: His concept is unique and stands out in the crowded beauty space.
• Engagement: He fosters genuine interactions with his audience.
• Short-Form Mastery: He understands how to create captivating Shorts that go viral.

Looking ahead, Maaz could explore:

• Collaborations: Partnering with other creators or brands to reach new audiences.
• Longer-Form Content: Diving deeper into the science and art of perfumery in longer YouTube videos to build a more dedicated following.

Bottom Line

For brands seeking a unique and highly engaging influencer, IT Maaz is a fantastic choice. For Maaz himself, experimenting with content formats and strategic collaborations could be the key to unlocking even greater growth and solidifying his position as a leading fragrance innovator.