PETA (People for the Ethical Treatment of Animals)

Overview

PETA, or People for the Ethical Treatment of Animals, is a major force in the animal rights movement, and they're bringing their message to over 2.3 million followers across YouTube, Instagram, and TikTok. While they're active on multiple platforms, YouTube is their main stage. Their content is all about advocating for animal welfare, using a variety of creative and sometimes provocative approaches to spark conversation and inspire action. They're currently ranked within the top 88% of all channels globally, making them a significant voice in their niche.

Performance At A Glance

PETA has a huge following, and they're still growing! They've seen a solid 4.57% growth in the last 90 days, showing their message continues to resonate. While their 7-day growth is small, the overall trend is upward. Globally, they rank in the top 88% of all channels and the top 90% within the US, proving they're reaching a large audience. Their fans are pretty engaged, too, with an average engagement rate of 2.10%. Their CreatorDB score is 52 out of 100. While there is room for improvement, it shows they have a solid foundation.

What They Create

PETA's content focuses on nonprofits and activism, pets and animals, education, and even some travel and events related to their cause. You'll find a mix of YouTube videos, Shorts, and TikToks covering topics like plant-based eating, DIY projects, farm animals, and social activism. They make their point through a variety of means, from undercover investigations to celebrity endorsements.

Recently, their Shorts have been particularly eye-catching. For example, the short "If you’re rooting for them to escape, stop eating them," garnered a great engagement rate of 10.35%, by connecting the viewer emotionally with animals they may encounter. Another short, "FUR IS DEAD ⚰️ Coats were donated and will be redirected to helping folks in desperate need", shows a positive message and had a good engagement rate of 7.18%. Their content often uses strong imagery and direct calls to action.

Why They're Great & Where They Can Grow

PETA excels at creating impactful, emotionally charged content that gets people talking. They're also great at using a variety of formats to reach different audiences and their consistent messaging keeps their brand strong.

To take things to the next level, PETA could explore more collaborative content with other creators in the vegan/animal rights space. They could also experiment with longer-form, documentary-style content on YouTube to dive deeper into specific issues.

Bottom Line

For brands looking to partner with a powerful and passionate organization, PETA offers a direct line to a large and engaged audience. For PETA, focusing on collaborations and exploring new content formats could help them amplify their message and reach even more people.