Overview

5-Minute Crafts is the ultimate DIY destination, transforming everyday life into a series of fun, quirky, and surprisingly practical hacks. With a massive following of over 77 million on Instagram, they're all about those lightbulb moments – the simple solutions and creative crafts that make you say, "Why didn't I think of that?". Even with a slight dip in recent growth, their global ranking at #6,057 proves they're a major player in the digital content game, offering a unique blend of how-to, style, and education that resonates worldwide.

Performance At A Glance

Okay, so let's break down the numbers! While 5-Minute Crafts boasts a huge fanbase, they're experiencing a slight slowdown in growth right now – think of it as a tiny breather after years of skyrocketing popularity. Their 30-day growth is down slightly, but looking at the bigger picture, they've actually grown by 0.57% over the last 90 days. They're still killing it in the rankings, sitting pretty in the top percentile globally and within the USA. Their fans are super engaged with their content, clocking in an average engagement rate of 1.35%. And their CreatorDB score? A solid 89 out of 100 – that means they're doing a great job overall!

What They Create

5-Minute Crafts is a content machine, pumping out everything from quick YouTube Shorts and TikTok videos to Instagram Reels. They focus on DIY projects, life hacks, and compilations, all designed to be easy to follow and visually appealing. Looking at some recent hits, their "DIY Home Spa Day" short is a relaxation guide, while "How to Make Shoes Look Expensive" offers a beginner's masterclass in design. What makes their content stand out is its accessibility. Anyone, regardless of skill level, can jump in and try these projects, and the sheer variety keeps things fresh and engaging.

Why They're Great & Where They Can Grow

5-Minute Crafts shines when it comes to simplicity, volume, and broad appeal. They excel at creating content that's easy to understand and replicate, and their consistent output keeps their audience hooked. Their strength lies in their ability to create simple and accessible content that appeals to a mass audience. An exciting opportunity for them would be to focus on creating longer-form content that explores more complex projects in greater detail, or even collaborating with other DIY creators to cross-promote each other's content.

Bottom Line

For brands looking for a partner with massive reach and a knack for DIY, 5-Minute Crafts is a solid bet. For 5-Minute Crafts themselves, experimenting with new content formats and deepening engagement through community features could be the key to sparking renewed growth.