The Walking Dead

Overview

"The Walking Dead" isn't just a TV show; it's a cultural phenomenon, and their Instagram presence keeps the undead spirit alive online for almost 10 million followers! Ranked in the top 99% globally, this account brings fans behind-the-scenes glimpses, exclusive clips, and all the walker action you can handle. While their reach is massive, understanding their current performance is key to staying ahead in the ever-evolving social media landscape. They use their Instagram to connect with a dedicated community of fans who crave the latest from the world of walkers.

Performance At A Glance

Let's break down the numbers. While "The Walking Dead" boasts a huge following, their growth has dipped slightly recently, showing a -0.19% decline in the last 30 days. They hold a strong position in the top 99% of creators worldwide and in the USA. Their fans are pretty engaged, with an average engagement rate of 2.03%, which is solid for a brand this size. CreatorDB gives them an 85/100, meaning they're doing a great job overall – but there's always room to level up!

What They Create

"The Walking Dead" account serves up a mix of content to keep fans hooked. You'll find everything from full YouTube videos and snappy Shorts to Instagram posts and Reels. Recently, they shared an "Exclusive Season Finale Clip" from "The Walking Dead: Daryl Dixon," which racked up over 53,000 views. Another interesting piece was "Greg Nicotero Talks Iconic Walker Looks," giving fans a behind-the-scenes peek at the show's special effects magic. They excel at providing exclusive content and insider perspectives that keep their audience invested.

Why They're Great & Where They Can Grow

"The Walking Dead" crushes it when it comes to leveraging behind-the-scenes content, exclusive clips, and interviews to keep fans engaged. Their high CreatorDB score reflects their consistent content quality. To boost growth, they could explore more interactive content like polls, Q&As with the cast, or even user-generated content campaigns featuring fan art or cosplay. Leaning into trending audio on Reels and TikTok could also help them reach new audiences.

Bottom Line

For brands looking to partner with a major entertainment franchise, "The Walking Dead" offers access to a massive and engaged fanbase. For the show itself, focusing on interactive content and tapping into trending audio could re-energize growth and connect with a wider audience.