MX TEST

Overview

MX TEST is a rising star in the motorsports content world, carving out a niche focusing on motorcycles, particularly supermotos. With a strong presence on YouTube, Instagram, and TikTok, MX TEST brings a unique blend of technical know-how and passion to their content. Boasting over 855,000 followers, they're well on their way to becoming a major voice in the online motorsports community. While their global ranking currently sits in the top 90% at #1,776,052, their consistent growth and engaging content suggest a bright future ahead.

Performance At A Glance

MX TEST's audience is steadily growing, with a 0.42% increase in followers over the last 30 days. That's a solid climb for a channel of their size! Their fans are also pretty engaged, with an average engagement rate of 2.77% across all platforms. This means their content is resonating with their viewers, who are actively liking, commenting, and sharing. CreatorDB gives them a score of 64/100, indicating good overall performance with room to level up. Regionally, they rank in the top 90% in France at #30,610.

What They Create

MX TEST delivers a variety of content, mainly focusing on motorcycles. Their YouTube channel is the core, featuring longer-form videos and a significant number of Shorts. They also experiment with Instagram posts and Reels, and TikTok videos. Looking at recent content, the "Les MUSEES Suisses incroyable ! (FIM, Ferrari…)" video, showcasing Swiss museums, achieved a standout 10.25% engagement rate, proving that mixing motorsports with travel can be a winning formula. Their Shorts often tackle specific questions and topics, like tire pressure for supermotos, offering practical advice to fellow enthusiasts. What makes their content stand out is the blend of technical expertise with a relatable, down-to-earth presentation style.

Why They're Great & Where They Can Grow

MX TEST shines with their clear expertise in motorcycles, especially supermotos. They're also great at engaging with their audience by asking questions and soliciting advice. Their consistency across multiple platforms keeps them top of mind. An exciting opportunity for them would be to collaborate with other creators in the motorsports space. Another idea is to expand into more in-depth reviews of motorcycle gear and accessories, capitalizing on their trusted voice in the community.

Bottom Line

For brands in the motorsports industry, MX TEST offers a fantastic opportunity to connect with a passionate and engaged audience. For MX TEST themselves, focusing on collaborations and expanding their review content could be key to unlocking even greater growth and influence.