Overview

Meet The Modern Singhs, a vibrant family bringing their unique blend of Punjabi culture and modern life to nearly 4.7 million followers, primarily on TikTok! This New Zealand-based, English-speaking family is capturing hearts worldwide with their engaging vlogs, family travel adventures, and celebrations of their cultural heritage. While they’re already crushing it, holding a global ranking within the top 1% of content creators at #211,788, there's always room to grow!

Performance At A Glance

The Modern Singhs have a massive audience of nearly 4.7 million, but growth is currently stable. While their 90-day growth rate shows a positive trend at 2.61%, the past month has seen a slight plateau. They're ranked among the top creators both globally and within New Zealand, showcasing their strong reach. Their fans are super engaged with their content, sporting an average engagement rate of 2.62% – that's solid! Their CreatorDB score is 57/100, indicating a good overall performance with opportunities for improvement.

What They Create

The Modern Singhs primarily create vlogs, short-form videos, and posts that showcase their family life, cultural traditions, and travel adventures. They're active on YouTube, Instagram, and especially TikTok, where they shine. Check out their recent short, "Punjabi Boliyan With Mummy Ji & Hazel for Lohri," which racked up nearly 200K views by bringing their cultural celebration to the forefront. Another highlight is "OUR SON NOAH GOT HIS EARS PIERCED Suprise 😮," which generated a high engagement rate of 5.24%. Their content stands out because it’s authentic, relatable, and full of positive family vibes, all while celebrating their Punjabi heritage.

Why They're Great & Where They Can Grow

The Modern Singhs are excellent at: (1) showcasing their culture in an engaging way, (2) creating relatable family content, and (3) leveraging short-form video on TikTok. Exciting opportunities could include: (1) collaborating with other family-focused or cultural creators to reach new audiences, and (2) diving deeper into specific aspects of Punjabi culture to educate and entertain their followers.

Bottom Line

For brands, The Modern Singhs offer a fantastic opportunity to connect with a large and engaged audience interested in family, culture, and travel. For The Modern Singhs, focusing on consistent content creation and exploring strategic collaborations could help them further boost their growth and engagement rates.