Jornal da Record

Overview

Jornal da Record is a major news source bringing the latest happenings in Brazil and the world to millions. As a verified media outlet, they have carved out a significant space for themselves, especially on YouTube, where they keep their 9.6 million+ followers informed with news, current events, and TV program segments. Their content, presented in Portuguese, resonates strongly with viewers in Brazil, earning them a country ranking in the top 99% of all channels!

Performance At A Glance

Jornal da Record is showing solid growth, adding around 1.35% to their follower base each month! That's pretty impressive given their already massive reach. Their global ranking puts them in the top 100% of all creators on the platform, and their Portuguese language ranking is also top-notch. Fans seem pretty engaged with their content, sporting an average engagement rate of 1.37%. CreatorDB gives them a score of 82/100, which means they are doing a great job of creating consistent, engaging content.

What They Create

Jornal da Record is all about delivering news and entertainment. They primarily create videos and shorts, giving their audience a mix of in-depth reports and quick updates. A recent video, "Número de fuzis apreendidos no RJ bate recorde em 2025" (Number of rifles seized in RJ breaks record in 2025), highlights their focus on delivering timely and relevant news. Another example includes their coverage of regional sports, such as "Paulistão: Portuguesa vence o Velo Clube no Canindé" (Paulistão: Portuguesa defeats Velo Clube at Canindé). They excel at keeping their audience informed about a wide variety of topics, from national news to local events.

Why They're Great & Where They Can Grow

Jornal da Record shines with its trusted brand reputation, consistent content production, and broad coverage of news and events. To further boost their reach, they could experiment with more interactive formats like Q&As or live streams to directly engage with their audience. Also, focusing on SEO optimization of their titles and descriptions to drive organic search traffic could be a worthwhile endeavor.

Bottom Line

For brands looking to connect with a massive, engaged Brazilian audience, Jornal da Record is a fantastic partner. For the channel itself, focusing on audience interaction and SEO could be the key to unlocking even greater growth and solidifying their position as a leading news source.