Star Sports

Overview

Star Sports is a major player in the sports media world, especially in India. As a verified brand with a massive following of over 23.6 million across YouTube, Instagram, and TikTok, they bring fans closer to the action. Their YouTube channel is the central hub, delivering everything from match highlights to insightful analysis. While they're already doing great – landing in the top 100% of creators globally at rank #23,947 – there's always room to level up!

Performance At A Glance

Star Sports has a huge fanbase, and they're steadily growing! They've seen a 0.26% growth in the last 30 days, and a whopping 3.55% in the past 90 days. This growth is impressive, especially given their already large following. Globally, they're doing well, and even better within India, ranking at #1,346. Their fans are pretty engaged, too, with an average engagement rate of 2.82%. Plus, their CreatorDB score of 79/100 shows they're doing a solid job overall! This score indicates good performance across various metrics like audience growth, engagement, and content quality.

What They Create

Star Sports delivers a mix of content, primarily focusing on sports news, highlights, and behind-the-scenes glimpses. They use a variety of formats, including YouTube videos and Shorts, along with occasional posts on Instagram and TikTok. One recent Shorts hit, "Harleen Deol’s match winning knock vs Mumbai Indians | #TATAWPL," racked up over 154,000 views and 4,700 likes, showcasing the power of quick-hitting highlights. Another standout is "Hidden talents, team vibes & more | Coffee with Meg Lanning | #TATAWPL 2026" which shows a more personal side with a higher engagement rate of 7.63%. What makes their content work is their ability to deliver timely updates and engaging snippets that keep sports fans hooked.

Why They're Great & Where They Can Grow

Star Sports excels at delivering timely sports updates, leveraging short-form video to capture key moments, and featuring expert analysis to enhance fan understanding. An exciting opportunity for them is to increase engagement on Instagram and TikTok to diversify their audience reach. They could also explore more interactive content formats, like Q&As with athletes or live streams, to boost engagement on YouTube.

Bottom Line

For brands looking to partner with a sports media giant in India, Star Sports is a solid choice. For Star Sports themselves, focusing on cross-platform content promotion and experimenting with interactive formats could help them reach even greater heights.