Living Waters

Overview

Living Waters, fronted by Ray Comfort, is a well-established voice in Christian evangelism, using YouTube as their primary platform to reach a global audience. With over 1.8 million followers, they share their message through a variety of content, from street interviews and apologetics to spiritual education. While their global ranking places them in the top 98% of creators at #355,627, their consistent output and focus on thought-provoking topics have cultivated a dedicated following. Living Waters aims to spark conversations about faith and challenge perspectives.

Performance At A Glance

Living Waters has a substantial audience, but their recent growth has been slightly negative, with a -0.03% dip in the last 30 days. However, looking back 90 days, they've seen a positive growth of 1.15%, showing a longer-term upward trend. Globally, they rank in the top 98% of creators, and similarly within the US and English-speaking communities. Their average engagement rate is a solid 4.97%, indicating that their fans are super engaged with their content. Their CreatorDB score is 63/100, suggesting room for improvement in optimizing their overall online presence.

What They Create

Living Waters creates content focused on Christian evangelism, apologetics, and spiritual education. They utilize a mix of YouTube videos and Shorts, along with a smaller presence on Instagram through posts and Reels. Their content spans from vlogs and commentary to opinion pieces and educational resources. Recent Shorts like "NYC Crowd Gasped at the Preacher," which garnered over 18,000 views and a strong engagement rate of 11.45%, showcase their ability to capture attention with impactful moments. Another example is "Lesbians Tried to Offend the Preacher but It Backfired", a longer video that pulled in over 61,000 views and a 7.47% engagement rate. Their content stands out due to its direct, often confrontational, approach to sharing their beliefs.

Why They're Great & Where They Can Grow

Living Waters excels at sparking conversation, consistently producing content, and cultivating a dedicated community. They're really good at creating easily digestible Shorts, addressing timely issues, and leveraging Ray Comfort's personality. Exciting opportunities for them could include collaborating with other creators in the faith-based niche or expanding their presence on platforms like TikTok to reach a younger demographic.

Bottom Line

Living Waters offers brands a chance to connect with a deeply engaged Christian audience. For Living Waters, focusing on collaborations and experimenting with trending formats could help boost their growth and further amplify their message.