Playing For Change

Overview

Playing For Change is more than just a music channel; it's a global movement connecting people through the power of music. They travel the world, recording musicians playing the same song and weaving their performances together into stunning videos that celebrate cultural diversity and promote peace. With a YouTube channel boasting over 4.2 million subscribers, they're bringing authentic musical experiences to a massive audience, ranking them in the top percent of all YouTube channels globally and within the USA.

Performance At A Glance

Playing For Change has a huge and dedicated following! They're growing at a steady pace, with a nearly one percent growth rate in the last 30 days. Their global ranking is impressive, and they hold a solid position within the US YouTube community. Their fans are pretty engaged, too, with an average engagement rate of 1.35% on their content. CreatorDB gives them a score of 64 out of 100, indicating good overall performance with room to grow.

What They Create

Playing For Change creates inspiring music videos featuring musicians from all corners of the globe. They primarily focus on YouTube, sharing both full-length videos and shorter YouTube Shorts. Recently, they released "Valerie | Clarence Bekker & Friends | Playing For Change | Mark’s Park," which has already racked up over 178,000 views, showcasing their knack for capturing heartfelt performances. Another notable release is "Riders on the Storm ft. The Doors | Song Around The World | Playing For Change", featuring a remake of the classic hit. Their content stands out because it’s not just about the music; it’s about the story behind the musicians and the unifying power of song.

Why They're Great & Where They Can Grow

Playing For Change excels at curating high-quality music, fostering a sense of community, and promoting positive messages. They are also very good at creating videos that are enjoyable for people of all ages. An exciting opportunity for them could be expanding their presence on Instagram with more behind-the-scenes content and interactive stories to further engage their audience. Collaborating with more contemporary artists could also broaden their appeal.

Bottom Line

For brands seeking authentic and impactful partnerships, Playing For Change offers a unique platform to reach a global audience with a message of unity. For the creators, focusing on more consistent Instagram engagement and exploring collaborations with contemporary artists are great ways to continue growing their community.