ostacruiser

Overview

Ostacruiser is your go-to Canadian creator for all things automotive and outdoor adventure! Cruising across YouTube and Instagram, they bring you thrilling vlogs, showcasing everything from custom automotive builds to off-road escapades and camping trips in the great outdoors. With nearly a million followers (983,341 to be exact!), Ostacruiser ranks within the top 97% of creators globally, and top 98% in Canada, making them a significant voice in the Autos & Vehicles niche. Their unique blend of mechanic skills and love for nature travel creates a compelling and engaging experience for their audience.

Performance At A Glance

While Ostacruiser boasts a large following, their growth has been slightly negative recently, showing a dip of -0.03% over the past 30 days. Despite this, their fans are pretty engaged, with an average engagement rate of 2.06% across their content. This means people are liking, commenting, and sharing their videos and posts! Their CreatorDB score is 48/100, indicating there's room to improve and optimize their content strategy to further boost their overall performance. Globally, they rank at #561,869, and #5,242 within Canada, showing a strong presence in their home country.

What They Create

Ostacruiser's content is a mix of high-octane automotive action and serene outdoor experiences. On YouTube, they primarily create longer-form videos, with a smaller presence in YouTube Shorts. They also have a presence on Instagram, with a mix of posts and Reels.

One recent video, "Maverick R Apache Backcountry Tracks W/Trax Brax Mount Kit Testing", racked up over 21,000 views, showcasing their expertise in custom automotive modifications and off-roading. Another successful series of Shorts, "Ostacruiser 12 Days of Giveaways!!" saw engagement rates as high as 5.64%, proving that giveaways are a great way to boost engagement. Their content stands out because it blends technical knowledge with a genuine passion for adventure, creating a relatable and exciting experience for viewers.

Why They're Great & Where They Can Grow

Ostacruiser excels at delivering visually appealing content, appealing to a wide audience interested in both autos and outdoor adventures. Their hands-on approach, showcasing real builds and experiences, builds trust and authenticity. Additionally, their giveaways are a proven engagement booster.

An exciting opportunity for growth would be to collaborate with other creators in the automotive or outdoor space to reach new audiences. They could also experiment more with shorter, highly engaging content formats like TikTok to tap into a younger demographic.

Bottom Line

Ostacruiser is a solid creator with a dedicated following, making them an attractive partner for brands in the automotive, outdoor recreation, or travel industries. To level up, they could benefit from a more focused content strategy and consistent posting schedule, especially on platforms like TikTok, to capitalize on the growing demand for short-form video content.