Miley Cyrus

Overview

Miley Cyrus, a global icon known for her powerful vocals, bold personality, and constant reinvention, continues to captivate audiences worldwide. As a musician and entertainer, she commands a massive presence across platforms, though Instagram reigns supreme as her main stage. With a staggering 249.6 million followers, she’s a force to be reckoned with, holding a Global Ranking of #2,918 which is in the top 100%. Miley's ability to blend pop sensibilities with raw emotion makes her a truly unique voice in the music industry.

Performance At A Glance

While Miley’s reach is undeniable, her follower growth has seen a slight dip recently. She's experiencing a -0.05% decline in the last 30 days. Her global ranking sits at #2,918, and she ranks #568 in the USA and #1,412 among English-speaking creators, placing her firmly in the top tier. Despite the slight growth dip, her fans are super engaged with her content, boasting an average engagement rate of 3.22%. Her CreatorDB score is a solid 82/100, reflecting her strong overall performance and influence.

What They Create

Miley's content is a vibrant mix of music, entertainment, and personal moments. She's active across YouTube, Instagram, and TikTok, sharing everything from official music videos and live performances to behind-the-scenes glimpses and heartfelt messages. For example, her recent release of "Miley Cyrus - Dream As One (from Avatar: Fire and Ash - Official Video)" racked up over 3 million views, showcasing her ability to connect with fans through visually stunning and emotionally resonant content. On the other hand, a more intimate post "This song is for my dad." shows that she is willing to be more vulnerable with her fans. Her ability to seamlessly transition between high-production music videos and raw, unfiltered moments keeps her audience hooked.

Why They're Great & Where They Can Grow

Miley excels at creating visually appealing content, consistently delivering strong vocal performances, and fostering a personal connection with her fans. One exciting opportunity would be to leverage TikTok trends to boost visibility and reach a younger audience. Another would be to create more collaborative content with other artists or influencers to expand her reach and introduce her music to new fanbases.

Bottom Line

For brands, Miley Cyrus offers access to a massive, highly engaged audience and aligns with values of authenticity and artistic expression. For Miley, experimenting with trending content formats and strategic collaborations could reignite growth and solidify her position as a leading voice in pop culture.