VICE

Overview

VICE is a major player in the media landscape, known for its gritty, in-depth reporting and documentary-style content. They delve into topics often overlooked by mainstream media, covering everything from global conflicts to underground subcultures. Their primary home is YouTube, where they've built a massive following of over 26 million subscribers. Ranking among the top 100% of YouTube channels globally at #80,727, VICE brings a unique and often controversial perspective to their audience.

Performance At A Glance

VICE has a huge audience, but their growth is currently steady rather than explosive. They're growing at a rate of about 0.35% per month. While their global and country rankings are solid, there's definitely room to climb higher. Their fans are pretty engaged, though, with an average engagement rate of 3.00% across their content. Their CreatorDB score is 66/100, which indicates good performance, but also suggests there's potential for improvement by optimizing their content strategy.

What They Create

VICE's content is all about diving deep. They produce a mix of long-form documentaries, shorter explainer videos, and even some content for TikTok and Instagram. Recent videos cover intense topics like "The Ganglord Running Venezuela's Slums," which pulled in over 146,000 views, and "Inside The Brutal World Of Deathmatch Wrestling," which garnered over 152,000 views. What really sets VICE apart is their willingness to tackle challenging and often uncomfortable subjects head-on, providing viewers with a raw and unfiltered look at the world.

Why They're Great & Where They Can Grow

VICE excels at in-depth reporting, uncovering hidden stories, and building a strong brand identity around their unique perspective. They're also great at leveraging multiple content formats. One exciting opportunity for VICE could be to experiment more with interactive content or Q&A sessions with their reporters to further engage their audience. Another area to explore is using their platform to promote solutions-based journalism, offering hope and inspiring action alongside their hard-hitting reporting.

Bottom Line

For brands looking to reach a socially conscious and engaged audience, VICE is a powerful partner. For VICE, focusing on interactive elements and potentially expanding their reach on platforms like TikTok could lead to even greater growth and impact.