Okanutie

Overview

Okanutie is a global content creator captivating millions with their relatable and feel-good content. Primarily known for their engaging presence on YouTube, where they share vlogs and short-form videos, Okanutie brings a slice of everyday life to a massive audience of over 20 million followers. While their global ranking places them in the top 98% of creators worldwide (ranked #376,027), their strength lies in creating universally appealing content that resonates with viewers across languages and cultures.

Performance At A Glance

Okanutie boasts a huge following of over 20 million, but recent growth has been stagnant. While their substantial audience shows impressive reach, the 0% growth rate over the past week, month, and a -0.48% dip over the last 90 days suggests a need to reignite audience acquisition. Their global and country rankings are solid, placing them in the top percentiles, but there's room to climb. The average engagement rate of 0.91% is decent, showing fans are generally interacting with their content. Their CreatorDB score of 52/100 indicates there's potential to optimize their content strategy and boost overall performance.

What They Create

Okanutie serves up a mix of vlogs and short-form content, primarily on YouTube, with a sprinkling of activity on Instagram and TikTok. They really shine with YouTube Shorts, churning out hundreds of bite-sized videos. Recent Shorts like "Good Lifehack👍😂🔥" (39k views) and "Left or Right Choose 💖🙈😂" (31k views) showcase their knack for creating quick, engaging content that taps into trending themes. Their content stands out through its simplicity and relatable nature, often focusing on everyday observations and lighthearted humor. They create content that is easily shareable and doesn't require a lot of commitment from the viewer.

Why They're Great & Where They Can Grow

Okanutie excels at:

• Relatability: Their content resonates with a wide audience because it reflects everyday life.
• Short-Form Mastery: They understand how to capture attention quickly with engaging Shorts.
• Volume: Consistently producing content keeps their audience engaged.

An exciting opportunity would be to explore:

• Collaborations: Partnering with other creators could introduce them to new audiences and revitalize growth.
• Diversifying Content: While short-form is working, experimenting with longer-form, more in-depth content on YouTube could capture a more dedicated audience.

Bottom Line

Okanutie is a fantastic creator with a proven ability to connect with a large audience. Brands looking for a relatable and engaging partner should definitely consider them. To level up, Okanutie could focus on reigniting growth through strategic collaborations and exploring new content formats on their main platform, YouTube.