With KIds Playground [위드키즈 놀이터]

Overview

With KIds Playground [위드키즈 놀이터] is capturing hearts worldwide with fun, educational content geared towards children! This Korean-based creator, primarily on YouTube, brings joy and learning together through engaging videos. Boasting a massive following of over 7.5 million, they’ve built a playground where kids can explore toys, nursery rhymes, and the world around them. Their content has resonated strongly, placing them in the top tier of global creators, ranking at #84,268 worldwide and #82 within Korea. They're definitely doing something right!

Performance At A Glance

With KIds Playground has a HUGE following, and while they're not experiencing explosive growth right now, they're steadily expanding their reach, growing by 0.20% in the last 30 days and 0.76% over the past 90 days. Their global and regional rankings are impressive, showing they've carved out a significant space in the online world. Their average engagement rate is around 0.01%, and although this might seem low, it's important to remember the sheer size of their audience. They average around 72,762 views per video, indicating a strong and consistent viewership. Their CreatorDB score of 83/100 suggests they're doing a great job overall, blending popular topics with effective content creation.

What They Create

This creator dives into the world of kids' entertainment! With KIds Playground crafts videos featuring toys, educational lessons, and playful scenarios. You'll find Yejun exploring car museums, learning about car washes with toy cars, and even playing with water balloons in a colorful way. They use a mix of YouTube videos and Shorts, along with Instagram posts and Reels, reaching their audience on multiple platforms. For example, "Yejun's Fire Truck BRUDER Car Toy Play for Kids" is a classic example of their content, blending toy reviews with engaging storytelling. Their content stands out because it's both entertaining and educational, making it a win-win for kids and parents alike.

Why They're Great & Where They Can Grow

With KIds Playground excels at creating content that's both engaging and educational for children. Their strength lies in their consistent output, the use of relatable and universally appealing themes (like toys and nursery rhymes), and the presence of Yejun, who makes the content relatable. One exciting opportunity could be to explore collaborations with other family-friendly channels or even create longer-form content, such as themed episodes or series.

Bottom Line

For brands looking to connect with a vast audience of young children and their parents, With KIds Playground is a fantastic partner. For the creator, experimenting with interactive elements like polls or Q&A sessions could boost engagement even further.