LUÍSA SONZA

Overview

Luísa Sonza is a Brazilian pop sensation, captivating millions with her music and vibrant personality. Primarily connecting with her massive fanbase through Instagram, where she boasts over 56 million followers, she's a force to be reckoned with in the Latin American music scene. While she shares her talent across YouTube and TikTok, her Instagram presence is truly where she shines. Even with a global ranking of #10,810, her impact on Brazilian and Portuguese-speaking audiences is undeniable.

Performance At A Glance

Luísa Sonza has a huge following, but her growth has slowed down a bit recently, showing a slight dip of -0.08% over the past month. While her audience is massive, this indicates an opportunity to re-engage and attract new fans. Despite the slight decline in growth, her fans are super engaged with her content, averaging an impressive 5.29% engagement rate! That means people aren't just following her; they're actually liking, commenting, and sharing her posts. CreatorDB gives her a score of 86/100, which is a fantastic score, showing she's doing a great job overall.

What They Create

Luísa Sonza's content is all about music and artistry. She releases music videos and lyric videos on YouTube, creates short-form content for YouTube Shorts and TikTok, and shares photos and Reels on Instagram to connect with her fans on a more personal level. Recently, she's been collaborating with Roberto Menescal and Toquinho on bossa nova classics, like the beautifully produced music video for "Luísa Sonza, Roberto Menescal - Um Pouco de Mim," which has garnered over 600k views. Her content stands out because it blends her signature pop sound with traditional Brazilian music, creating a unique and captivating experience.

Why They're Great & Where They Can Grow

Luísa Sonza's strengths lie in her strong engagement, her diverse content formats, and her ability to blend genres, appealing to a wide audience. An exciting opportunity for her would be to collaborate with other popular international artists to reach new audiences. Another area to explore could be more interactive content like Q&As or behind-the-scenes glimpses into her creative process, to boost growth and solidify her connection with fans.

Bottom Line

For brands looking to partner with a major Brazilian music influencer, Luísa Sonza offers high engagement and a reach into a large, dedicated fanbase. Luísa herself could benefit from exploring new content formats and collaborations to reverse the recent dip in follower growth and further amplify her brand.