Overview

Sony Pictures Animation is a powerhouse in the world of animated films, bringing beloved characters and stories to life on the big screen and beyond. Their YouTube channel serves as a vibrant hub for fans to dive deeper into their favorite movies, offering trailers, clips, and behind-the-scenes content. With a massive following of over 8.8 million subscribers, they've secured a spot in the top 99% of creators globally, ranking at #199,791. They are verified on all platforms, ensuring authenticity and quality content for their audience.

Performance At A Glance

Sony Pictures Animation is experiencing some impressive growth! They're growing at a solid 3.66% month-over-month, and a whopping 48% over the last 90 days, indicating a surge in popularity. While their global ranking is strong, there's still room to climb in country and language rankings. Their fans are pretty engaged with their content, showing an average engagement rate of 2.70%. Their CreatorDB score is 59/100, suggesting there's potential to further optimize their content strategy to boost their overall performance.

What They Create

Sony Pictures Animation primarily crafts content around their films. Think exciting movie trailers, captivating movie clips, and behind-the-scenes looks at the making of their feature films. They utilize a mix of long-form YouTube videos, Shorts, Instagram Reels, and TikTok videos to reach a wide audience. One recent video, "GOAT | Official Trailer | Sony Animation," racked up over 882,000 views, showcasing the continued interest in their upcoming projects. They also experiment with formats like "GOATtv," offering unique glimpses into the animation process and the people behind the films.

Why They're Great & Where They Can Grow

Sony Pictures Animation excels at leveraging the popularity of their films to create engaging digital content. They're also doing a great job of experimenting with different content formats (like GOATtv) to provide unique value. One exciting opportunity would be to create more interactive content, like Q&As with animators or live drawing sessions. They could also explore collaborations with other popular animation channels or influencers to broaden their reach.

Bottom Line

For brands looking to partner, Sony Pictures Animation offers access to a large and engaged audience of animation enthusiasts. For Sony Pictures Animation themselves, focusing on increasing interaction with their audience and optimizing content for search could help them climb even higher in the rankings.