Dunya News

Overview

Dunya News is your go-to source for news and current events, bringing you the latest headlines and in-depth analysis, primarily through their engaging YouTube channel. From Pakistan to the world, they deliver content in English, keeping viewers informed about everything from local politics to international affairs. With a strong presence and a dedicated following of over 13.5 million, Dunya News holds a global rank of #89,825, making them a significant voice in the online news landscape.

Performance At A Glance

Dunya News boasts a massive audience and, while already substantial, they're still growing at a rate of almost 2% each month! Their 7-day growth is a solid 0.83%, showing consistent momentum. They rank highly within Pakistan, sitting in the top 99% of creators, and are a recognized voice in the English-speaking news community. Their fans are reasonably engaged, with an average engagement rate of 0.77%. CreatorDB gives them a score of 62/100, indicating there's room to further optimize their content and strategy.

What They Create

Dunya News primarily pumps out videos and shorts on YouTube, with a smaller presence on Instagram Reels. Their content focuses on News & Politics, Media & Entertainment, and they essentially function as a TV channel online. Recent content includes deep dives into topics like the possibility of regime change in Iran and the reasons behind visa suspensions for immigrants from various countries. They also offer political commentary, such as discussions about potential deals and the possible release of Imran Khan. While some shorts like "PTI & Govt Talks" are getting decent traction, others, like "Iran Protests" have yet to gain momentum. Dunya News stands out by bringing a Pakistani perspective to global news and offering in-depth analysis of complex issues.

Why They're Great & Where They Can Grow

Dunya News excels at delivering consistent news coverage, providing a platform for diverse voices, and tackling complex political issues. They have a strong grasp on reaching a large audience. An exciting opportunity for them would be to experiment more with interactive content, like polls or Q&A sessions, to boost engagement. They could also tailor some of their content for specific platforms, optimizing for the unique algorithm of each (e.g., more trending sounds for TikTok).

Bottom Line

For brands looking to reach a globally-minded audience interested in news and politics, Dunya News is a great partner. For Dunya News themselves, focusing on increasing engagement and diversifying content formats could help them further climb the ranks and strengthen their connection with viewers.