The LetsPlay Family

Overview

The LetsPlay Family is capturing hearts worldwide with their adorable family content, particularly their super cute baby, often featured as "babyjelly"! Based in Indonesia and creating content in English, they’ve built a massive following of over 12.8 million fans, mostly on YouTube. While their global rank sits at #1,213,712, placing them in the top 93% of creators, their focus on family-friendly content has carved them a special niche.

Performance At A Glance

The LetsPlay Family has a huge audience, and they’re still growing! While their growth rate is steady at 0.25% over the last 30 days, there's always room to improve. Globally, they're doing well, but within Indonesia, they're in the top 88% of creators. Their fans are pretty engaged with their content, showing an average engagement rate of 0.72%. Their CreatorDB score of 77/100 is a solid indicator of their overall performance and influence.

What They Create

The LetsPlay Family is all about fun, family-friendly content! They primarily create YouTube videos and Shorts, with a smaller presence on Instagram Reels and TikTok. A lot of their recent content focuses on "Chacha," their cute baby, often using the hashtags #family, #cutebaby, and #babyjelly. For example, one recent Short featuring Chacha garnered over 26,000 views, with fans loving the cuteness overload! What makes their content stand out is its simplicity and focus on relatable family moments.

Why They're Great & Where They Can Grow

The LetsPlay Family excels at creating heartwarming and relatable content. Their strength lies in their consistent posting schedule, their focus on family themes, and their adorable "babyjelly" who captures everyone's attention. An exciting opportunity for them would be to explore collaborations with other family-focused creators or brands. They could also expand their presence on TikTok, given its potential for viral growth.

Bottom Line

For brands looking to connect with a highly engaged family audience, The LetsPlay Family is a fantastic partner. For the creators themselves, focusing on consistent content and exploring more TikTok content could really boost their growth and engagement!