Tommy Boy

Overview

Tommy Boy is a verified creator making waves across YouTube, Instagram, and TikTok, with YouTube being their main stage. Think of them as a curator of cool, diving deep into the history and sounds of music, especially R&B and audio technology. They've built a solid following of over 4.1 million fans who appreciate their unique blend of nostalgia and knowledge. While ranking in the top 96% of creators globally (around #797,419), Tommy Boy clearly has a dedicated audience that's hungry for more.

Performance At A Glance

Tommy Boy boasts a massive audience, and they're growing steadily! They've seen a solid 2.94% growth over the last 90 days, and while the 7-day growth is a bit slower, it shows consistent expansion. Their global and regional rankings are respectable, placing them in the top 95-96% of creators. Their fans are also super engaged, with an average engagement rate of 1.84% which is pretty good! CreatorDB gives them a score of 94/100, which is a huge compliment. It means they're doing a fantastic job overall with their content strategy and execution.

What They Create

Tommy Boy is all about that good music! They create a mix of YouTube videos and Shorts, complemented by Instagram posts and Reels, and even some TikTok videos. They focus on music, media & entertainment, and highlight musicians and bands. Recently, they shared a visualizer for Jonzun Crew's "Pack Jam," which gained a strong 8.55% engagement rate – clearly, their audience loves these deep dives into classic tunes. They also post "on this day" style content, like celebrating the anniversary of Stetsasonic's "No B.S. Allowed," reminding everyone of the legacy and impact of these artists. What makes Tommy Boy's content stand out is their focus on music history and their ability to connect with fans through nostalgia and appreciation for the classics.

Why They're Great & Where They Can Grow

Tommy Boy is fantastic at tapping into nostalgia, providing valuable context to the music they feature, and engaging with a wide range of platforms. One exciting opportunity could be collaborating with contemporary artists who are influenced by the music they showcase. They could also experiment with interactive content, like polls or Q&A sessions, to further boost engagement.

Bottom Line

For brands looking to connect with a passionate and engaged audience interested in music history and culture, Tommy Boy is a great partner. For Tommy Boy, doubling down on interactive content and exploring collaborations could unlock even greater growth and engagement.