Lahari Music

Overview

Lahari Music is a major player in the Indian music scene, bringing Bollywood beats and captivating soundtracks to a massive audience. With a whopping 19.2 million followers on YouTube, their channel is a go-to destination for everything music-related. While they're already a big name, ranking in the top 98% of global channels and top 97% in India, there's always room to reach even more ears! They're more than just a channel; they're a gateway to the heart of Indian entertainment.

Performance At A Glance

Lahari Music is doing pretty well! They're growing steadily, adding around 0.03% to their massive following each month. Their global and country rankings are solid, placing them among the top creators. What's really impressive is their engagement rate: almost 2% of viewers are actively liking and commenting, showing that their fans are super engaged with the content. Their CreatorDB score of 94 out of 100 signals that they are doing a fantastic job optimizing their channel and content for success!

What They Create

Lahari Music is all about the music! They primarily focus on music videos, lyrical videos, and film scores, catering to Bollywood fans and beyond. They use both longer-form YouTube videos and shorter, snackable YouTube Shorts. Looking at recent content, a Short titled "🔥 Shivanna on the Dance Floor! 🔥#BenkiSong 😍 Is HERE From #Graamaayana" is a prime example of their quick, catchy content. Then, on the other end, they also provide full coverage of events, like the speeches from the "Benki Song Launch Event". The diversity of content they offer is one of their biggest strengths, keeping their audience hooked.

Why They're Great & Where They Can Grow

Lahari Music excels at delivering high-quality music content and tapping into the popularity of Bollywood and regional cinema. Their strong engagement rate proves they know their audience. They could explore more behind-the-scenes content, offering glimpses into the making of their music videos and film scores. Another opportunity would be to actively engage with their audience by responding to comments and creating polls to find out what they want to see next.

Bottom Line

For brands looking to connect with a vast and engaged audience in the Indian music space, Lahari Music is a fantastic partner. For Lahari Music, focusing on increasing Shorts output and actively engaging with the community can help them further amplify their reach and solidify their position as a leading music channel.