PUBG: BATTLEGROUNDS

Overview

PUBG: BATTLEGROUNDS, the official Instagram account for the hit battle royale game, is a force to be reckoned with in the gaming world. With a massive following of nearly 7 million, they bring the high-octane action and strategic gameplay of PUBG to their fans' feeds. While they're sitting pretty in the top 97% of creators globally, ranking at #560,679, their content is all about keeping players engaged and informed about the latest updates, events, and epic moments in the PUBG universe. They're the go-to spot for all things PUBG!

Performance At A Glance

Let's dive into the numbers! While PUBG: BATTLEGROUNDS boasts a huge audience, they're currently experiencing a slight dip in growth, hovering around -0.20% over the last month. They’re still doing well in their home country of Korea, ranking in the top 92% at #20,971. Their fans are pretty engaged, though, with an average engagement rate of 2.63% – that means people are actively liking, commenting, and sharing their content! Their CreatorDB score is a solid 69/100, indicating good overall performance, but there's always room to improve.

What They Create

PUBG: BATTLEGROUNDS serves up a mix of content to keep their audience hooked. They create videos, shorts, and posts across YouTube, Instagram, and TikTok. On Instagram, they've been using Reels and posts to share everything from patch reports to sneak peeks at upcoming features. One recent short highlights the "New year energy unlocked with new colored Smoke Grenades," showing off cool new in-game items. They also post longer-form videos on YouTube, like the "Viva La Dirt League Takes on Satellite Armageddon" series, which combines gameplay with comedic storytelling. Their content shines when it's showcasing exciting new features or creating fun, engaging narratives around the game.

Why They're Great & Where They Can Grow

PUBG: BATTLEGROUNDS excels at keeping its community informed about game updates and events. They're also great at collaborating with other content creators, such as Viva La Dirt League, to produce entertaining and engaging videos. A great opportunity could be focusing on boosting engagement through interactive content like polls, Q&As, or contests directly within Instagram Stories and Reels. They could also leverage user-generated content to celebrate their community and showcase awesome player moments.

Bottom Line

For brands looking to tap into the passionate PUBG fanbase, partnering with PUBG: BATTLEGROUNDS is a smart move. For the PUBG team, focusing on more interactive content and community-driven initiatives could reignite growth and further strengthen their connection with players.