안다 ANDA

Overview

Meet 안다 ANDA, a Korean-based, English-speaking beauty guru captivating nearly 2 million followers across YouTube, Instagram, and TikTok! She's a verified creator who shines in the Howto & Style niche, particularly makeup and skincare. While her global ranking sits around #974,860, putting her in the top 95% of creators worldwide, her expertise and engaging personality make her a valuable voice in the beauty community. ANDA's content is all about helping her audience achieve their best looks, from everyday makeup to specialized skincare routines.

Performance At A Glance

ANDA has a sizable audience of almost 2 million followers, but her growth has been a bit stagnant recently, showing a slight dip in the last month. However, looking at the bigger picture, she's actually seen growth over the last 90 days. Globally, she ranks in the top 95% of creators, and within Korea, she's in the top 92%. Her language ranking is in the top 98%. Her average engagement rate is a healthy 3.33%, meaning her fans are super engaged with her content! CreatorDB gives her a score of 45/100, which suggests there's room to further optimize her content strategy.

What They Create

ANDA's content revolves around all things beauty! She creates how-to videos, makeup tutorials, and skincare routines, primarily on YouTube, but also shares shorter content on Instagram and TikTok. She's posted 284 Youtube videos and 83 Youtube shorts, in addition to content on instagram and tiktok. One of her recent YouTube Shorts, "쉬운데 효과 대박인 눈 2배 트임 메이크업 👀" (Easy and super effective eye-opening makeup 👀), racked up over 133k views and a great engagement rate, showing her knack for creating concise and helpful tips. Another example is her recent video, "Jang Wonyoung’s newly updated makeup these days👑Lifting eye look with eyeliner, clean yet glamorous". Her content stands out because it's practical, informative, and reflects current beauty trends.

Why They're Great & Where They Can Grow

ANDA excels at creating easy-to-follow tutorials, keeping up with trendy makeup looks, and speaking English, which opens her up to a wider audience. She could explore more collaborations with other beauty creators or brands. Also, focusing on specific niche topics within beauty, like Korean skincare for specific skin types, could help boost her SEO and attract an even more dedicated audience.

Bottom Line

For brands looking to partner with a relatable and knowledgeable beauty influencer, ANDA is a great choice! For ANDA herself, focusing on consistent content uploads and deeper dives into niche beauty topics could help boost her growth and engagement.