Shrads

Overview

Shrads is a vibrant digital creator captivating nearly 5.5 million followers across YouTube, Instagram, and TikTok. Primarily reigning on YouTube, Shrads brings a relatable and heartwarming touch to the digital landscape. With a global ranking placing them in the top 2% of creators (around #355,384 globally), Shrads has carved out a significant space by sharing slices of life, family moments, and the ups and downs of parenting, all delivered with a genuine and engaging personality.

Performance At A Glance

Shrads is steadily growing their audience, with a 0.31% increase in followers over the last 30 days. While the daily growth is small, the consistent upward trend is a positive sign. Their global ranking is solid, and they're doing particularly well within the Netherlands, ranking in the top 1% of creators. The engagement rate of 2.62% shows that fans are super engaged with the content, consistently liking and commenting. Shrads also boasts an impressive CreatorDB score of 83/100, signaling strong overall performance and influence within their niche.

What They Create

Shrads' content primarily revolves around vlogs, family life, and the journey of parenting. On YouTube, they have a substantial library of longer videos (over 300!), alongside a consistent stream of engaging YouTube Shorts (over 340!). They also maintain a presence on Instagram with posts and Reels and a smaller collection of videos on TikTok. A recent YouTube Short, "We were walking disco balls on NYE ✨🪩 because girls just wanna have fun. 🤪," racked up over a million views, proving that fun, relatable content resonates deeply with their audience. Another popular short, "That friend that believes everything on social media 😂", also gained over a million views, demonstrating an ability to tap into trending topics and create humorous, shareable content.

Why They're Great & Where They Can Grow

Shrads excels at creating authentic and relatable content that resonates with a broad audience. Their family-focused vlogs and humorous shorts are consistently engaging. They also demonstrate a strong understanding of trending topics and how to incorporate them into their content. An exciting opportunity could be to explore collaborations with other parenting or family-focused creators to broaden their reach. Another avenue could be to experiment with longer-form content on platforms like YouTube to delve deeper into specific topics relevant to their audience.

Bottom Line

For brands looking to partner with a relatable and engaging creator in the family and lifestyle space, Shrads is a great choice. For Shrads, continuing to experiment with different content formats and collaborations could be key to unlocking even greater growth and audience engagement.