John A. Brink - On The Brink Podcast

Overview

John A. Brink, host of the "On The Brink" podcast, is carving out a space in the digital world by sharing insightful conversations with a diverse range of guests. Primarily found on YouTube, with a presence on Instagram too, John delivers content focused on interviews, podcasts, and discussions around culture and society. With over 1.1 million followers, he’s built a significant audience and is ranked in the top 90% of creators globally, showcasing his growing influence. His podcast dives deep into various topics, offering listeners a chance to explore new perspectives and ideas.

Performance At A Glance

John's audience is steadily growing, with a recent surge showing a 13.7% increase in the last 90 days – that's some serious momentum! While his global ranking sits in the top 90%, there's room to climb even higher. John's fans are pretty engaged, with an average engagement rate of 0.53%. CreatorDB gives him a solid score of 71/100, indicating good performance, but also highlighting areas where he can shine even brighter.

What They Create

John primarily creates long-form video podcasts and short-form content on YouTube, supplementing this with posts and reels on Instagram. He's got a library of over 600 YouTube videos and nearly 200 Shorts, showcasing his dedication to consistent content creation. A recent short, "Kalie Nitzsche: From Heartbreak to Digital Safety Advocate," garnered nearly 10,000 views, proving the audience connects with stories of resilience and expertise. His podcast episodes feature in-depth conversations, like the one with Mike Cobb, where they delve into the realities of "Turning Dreams into Reality | Mike Cobb | Living Abroad."

Why They're Great & Where They Can Grow

John is fantastic at consistently delivering interview-based content, fostering meaningful conversations, and tapping into relevant societal topics. He’s also doing a great job of utilizing YouTube Shorts to promote longer-form content. One exciting opportunity to explore could be collaborating with other creators in the podcasting or interview space to broaden his reach. He could also experiment with different thumbnail styles and video editing techniques to boost click-through rates.

Bottom Line

For brands looking for a partner, John's "On The Brink" podcast offers a great platform to connect with a thoughtful audience interested in diverse perspectives. For John, leaning into the power of cross-promotion and experimenting with more visually engaging content could be key to further growth and higher engagement.