True & Lucky Tarot

Overview

True & Lucky Tarot is a popular Russian-language tarot reader on YouTube, captivating over 1.1 million subscribers with their insightful readings and engaging personality. Based in Canada, they offer a unique blend of traditional tarot wisdom and modern-day relevance, attracting a global audience seeking guidance and entertainment. While ranked among the top 98% of creators globally (at #62,994), their strong connection with their audience makes them a noteworthy presence in the online tarot community.

Performance At A Glance

True & Lucky Tarot boasts a massive following of 1.13 million, but their follower growth has stalled recently. While their global ranking is solid, their language ranking (Top 96% at #2,114) and country ranking (Top 99% at #753) suggest room for growth within their niche. Despite the lack of recent growth, their fans are incredibly engaged, with an impressive average engagement rate of 16.80% per video. Their CreatorDB score of 81/100 reflects their overall strong performance, indicating they are doing a great job connecting with their audience and maintaining a consistent content schedule.

What They Create

True & Lucky Tarot primarily creates video content focused on tarot readings, astrology, and general life advice, categorized as "People & Blogs" and "Entertainment" on YouTube. They have a substantial library of 785 videos and a few shorts. One recent video, "Eсли не боишься узнать правду, я тебе её открою ⏰ Старинное Гадание #коленa таро новые расклады" (If you're not afraid to know the truth, I'll reveal it to you ⏰ Ancient Fortune Telling), garnered over 9,400 views, showcasing their ability to draw viewers in with intriguing titles and promises of revealing insights. Their content stands out due to its clear and accessible presentation of complex topics, blending mysticism with practical advice.

Why They're Great & Where They Can Grow

True & Lucky Tarot excels at creating engaging content, fostering a strong sense of community, and delivering personalized readings that resonate with their audience. Their high engagement rate proves they've built a loyal following. Exciting opportunities for growth could involve expanding their presence on other platforms like TikTok or Instagram with shorter, visually appealing tarot content. Collaborating with other Russian-speaking creators in related niches (e.g., astrology, spirituality) could also introduce them to new audiences.

Bottom Line

For brands looking to reach a highly engaged, Russian-speaking audience interested in spirituality and self-improvement, True & Lucky Tarot is an excellent partner. For True & Lucky Tarot, focusing on consistent content creation and exploring short-form video could reignite growth and expand their reach even further.