Overview

Bellator MMA is a major player in the world of mixed martial arts, bringing the thrill of the cage to millions of fans across YouTube, Instagram, and TikTok. With a massive following of over 5.7 million, they’re a go-to source for adrenaline-pumping fight highlights, behind-the-scenes action, and in-depth commentary. While sitting comfortably within the top 96% of creators globally (ranked #716,698), Bellator's Instagram reigns supreme as their main platform, showcasing the best moments and personalities in the sport.

Performance At A Glance

While Bellator's audience is substantial, their growth has been slightly negative recently, with a -0.27% decrease over the last 30 days. Their global and regional rankings are solid, placing them in the top percentile for creators worldwide. However, their engagement rate is a healthy 2.43%, showing that their fans are super engaged with the content they are posting. CreatorDB gives them a score of 62/100, suggesting they have a solid foundation but also room to optimize their strategy.

What They Create

Bellator serves up a knockout mix of content, from full-length fight videos and short, sharp highlights to news and insightful commentary. They're active across multiple platforms, with a strong focus on YouTube videos and shorts, as well as Instagram posts and reels. A recent popular short features Johnny Eblen vs Collin Huckbody, racking up over 15,000 views and showcasing the intensity of the sport. Another highlight is the full fight video of Johnny Eblen vs Impa Kasanganay, demonstrating the creators ability to deliver longer-form content. Their content stands out by delivering action-packed moments, focusing on key fighters, and providing a comprehensive look at the world of MMA.

Why They're Great & Where They Can Grow

Bellator excels at delivering high-octane fight highlights, showcasing individual fighters, and providing comprehensive coverage of MMA events. To boost growth, they could explore interactive content like polls and Q&As with fighters on Instagram. Collaborating with smaller MMA influencers could also introduce their content to new audiences, amplifying their reach.

Bottom Line

For brands looking to tap into a passionate sports audience, Bellator MMA offers a golden opportunity. To level up their own game, Bellator could focus on improving their growth rate through more interactive content and influencer collaborations to reach new fans.