MTV Lebanon

Overview

MTV Lebanon is a major media force, broadcasting a mix of entertainment and news to a massive audience. With over 8.7 million followers across YouTube, Instagram, and TikTok, they've built a strong connection with viewers both in Lebanon and beyond. As a verified channel with a global ranking in the top 100%, MTV Lebanon is a recognized voice, particularly strong in its home country where it ranks in the top 98%. Their YouTube channel is their primary hub, showcasing a wide array of content that keeps their audience coming back for more.

Performance At A Glance

MTV Lebanon's audience is growing steadily, with a healthy 0.79% increase in followers over the past month. While globally and linguistically they are very well placed, their country-specific ranking shows there's still room for growth there. Their fans are pretty engaged, with an average engagement rate of 1.96% across their content. CreatorDB gives them a score of 70/100, indicating solid performance but also highlighting potential for improvement. This means they're doing a lot right, but there are opportunities to further optimize their content strategy.

What They Create

MTV Lebanon dishes out a diverse mix of content, primarily focusing on entertainment and news-related topics. They leverage various formats, including standard YouTube videos, short-form content on YouTube Shorts, Instagram Reels, and TikTok videos. A recent YouTube video, "Decathlon Lebanese Basketball Championship 2025-2026 | Sagesse vs Hoops - Round 13," garnered over 5,500 views, showing their ability to tap into local sports interests. On the shorter side, an "Easy At-Home Total Body Workout" Short achieved a high engagement rate of 4.76%, proving their audience appreciates practical, engaging content. What makes their content stand out is their blend of local relevance with broader entertainment appeal.

Why They're Great & Where They Can Grow

MTV Lebanon excels at delivering timely and relevant content, especially regarding Lebanese news and sports. They also demonstrate a knack for creating engaging short-form videos that resonate with their audience. An exciting opportunity would be to further lean into hyper-local content, exploring niche topics within Lebanon to deepen audience connection. Another avenue could be collaborations with other Lebanese creators to expand their reach and tap into new demographics.

Bottom Line

For brands looking to partner with a well-established media outlet in Lebanon, MTV Lebanon offers a large and engaged audience. For MTV Lebanon themselves, focusing on a more consistent content schedule and experimenting with interactive content formats could significantly boost their engagement and overall performance.