Bobby Parrish

Overview

Meet Bobby Parrish, a content creator making waves in the food and lifestyle space! Bobby's all about helping you navigate the grocery store aisles and kitchen with confidence. He's your go-to guy for smart shopping tips, easy recipes, and calling out sneaky food industry practices. He primarily focuses on YouTube, where he’s built a massive following, but he’s also on Instagram and TikTok. With over 12.6 million followers across platforms, Bobby’s message is reaching a HUGE audience. His influence and engaging content have earned him a spot in the top 99% of creators globally, ranking around #201,342 worldwide!

Performance At A Glance

Bobby's got a solid fanbase and they're still growing! Over the last 30 days, his follower count has increased by 0.82%, and a whopping 4.21% over the last 90 days, showing consistent upward momentum. Not only is his audience large, but his fans are super engaged with his content, boasting an average engagement rate of 2.33%. That’s a great sign that people are actually watching, liking, and commenting on what he puts out there! CreatorDB gives him a score of 87/100, which signals strong overall performance and potential for even more growth. He ranks in the top 99% of creators in the USA and for English-speaking creators, showcasing his strong influence within his niche.

What They Create

Bobby dishes out a variety of content focused on helping you live a healthier, smarter life. He creates how-to videos, product reviews, vlogs, and even educational content. You’ll find him sharing the latest deals at stores like Costco and Aldi, often breaking down his top picks in rapid-fire, informative videos. For example, his recent "New at ALDI: 9 Products in 9 Minutes (January)" video quickly racked up over 334,000 views, showcasing his ability to deliver valuable info in an engaging format. He also tackles important topics, like his video "Top 9 Foods Making You FAT & SICK in 2026," which sparks conversation and provides valuable insights. He uses a mix of longer YouTube videos, shorter YouTube Shorts and TikToks, and engaging Instagram posts and Reels to reach his audience.

Why They're Great & Where They Can Grow

Bobby's strengths lie in his authenticity, his practical advice, and his ability to connect with viewers on a personal level. He's great at simplifying complex topics, making healthy eating and smart shopping accessible to everyone. One exciting opportunity would be to expand into more in-depth recipe tutorials, focusing on specific dietary needs or cuisines. Another avenue to explore is creating a paid community or membership program offering exclusive content and personalized advice.

Bottom Line

For brands looking to collaborate, Bobby offers access to a highly engaged audience interested in healthy living and smart consumerism. For Bobby, leaning into more community-building aspects and expanding recipe content could further solidify his position as a leading voice in the food and lifestyle space.