Steven Deng

Overview

Steven Deng is a digital creator with a knack for capturing relatable moments, especially when it comes to his love for BTS! With a vibrant presence on YouTube and Instagram, Steven connects with over 636,000 followers through his vlogs, comedic skits, and fan content. While ranked among the top 94% of creators globally, Steven's personality and passion shine through, creating a unique space for fans of pop culture and, of course, the iconic K-Pop group, BTS.

Performance At A Glance

While Steven's follower count is impressive, recent growth has been slightly negative. He's currently ranked in the top 94% of creators globally and the top 96% in the US. The good news? His fans are super engaged with his content, boasting an average engagement rate of nearly 50%! This shows that the audience he does have is highly active and invested. His CreatorDB score of 70/100 indicates a solid overall performance, leaving room for growth and optimization.

What They Create

Steven's content is a mix of entertainment, film and animation, and relatable digital creator content. He posts YouTube videos and Shorts, along with Instagram posts and Reels. A lot of Steven's content revolves around his love for BTS, capturing the excitement and humor of being a fan. For example, his short "BTS Baepsae live is unmatched" racked up over 62,000 views, showcasing the demand for this type of content. He also creates content about the everyday experiences of a BTS fan. Steven's ability to blend his personal experiences with broader pop culture trends is what makes his content both relatable and engaging.

Why They're Great & Where They Can Grow

Steven's strengths lie in his genuine passion, high engagement rate, and ability to tap into popular trends. He understands his audience and creates content that resonates with them. An exciting opportunity for Steven could be to collaborate with other BTS fan creators or even brands related to K-Pop and Korean culture. He could also explore longer-form content on YouTube to delve deeper into his passions and connect with his audience on a more personal level.

Bottom Line

For brands looking to connect with a highly engaged and passionate audience of pop culture and K-Pop fans, Steven Deng is a great choice. For Steven, focusing on consistent uploads and exploring collaborations could be key to reigniting growth and further solidifying his place within the BTS fan community.