Dr Dray

Overview

Dr Dray is your go-to online dermatologist, offering a healthy dose of skincare science with a side of no-nonsense advice. With a substantial following of almost 3.9 million across platforms, primarily on YouTube, she cuts through the noise in the beauty industry, delivering informative and engaging content. Her authoritative voice has earned her a spot in the top 98% of creators worldwide and within the US, making her a significant player in the online health and beauty space. Dr Dray is all about empowering viewers with knowledge, making smart skincare choices accessible to everyone.

Performance At A Glance

Dr Dray's audience is not only large but also actively growing! She's seen a healthy 0.87% boost in followers in the last 30 days, and a solid 2.23% jump over the past 90 days. Globally and within the US, she's in the top 98% of creators, showing a strong overall presence. But it's not just about numbers; her fans are super engaged with her content, boasting an average engagement rate of 3.65%. This level of interaction is reflected in her CreatorDB score of 81/100, which tells us she's doing a great job connecting with her audience and delivering valuable content.

What They Create

Dr Dray is all about education and clarity when it comes to skincare. She creates a variety of content, including in-depth YouTube videos, quick and informative YouTube Shorts, and the occasional post and reel on Instagram, plus some content on TikTok. Her videos cover everything from debunking skincare myths to reviewing popular products and offering advice on specific concerns. A recent YouTube Short reacting to claims that "Starbucks Is Ruining Your Skin" grabbed over 16,000 views, proving her ability to tackle trending topics with her expert perspective. Another video, "Should You Use Tretinoin or Tazarotene? A Dermatologist Answers," garnered 21,303 views, showcasing her knack for simplifying complex skincare ingredients. What makes her content stand out is her professional expertise combined with a straightforward, accessible delivery.

Why They're Great & Where They Can Grow

Dr Dray excels at providing evidence-based information, simplifying complex topics, and maintaining a consistent brand voice. She really shines when debunking myths and offering clear, actionable advice. An exciting opportunity for Dr. Dray could be exploring longer-form content on platforms like YouTube, delving deeper into specific skincare routines or conditions. Another avenue could be collaborating with other health and wellness creators to reach a broader audience.

Bottom Line

For brands looking to partner with a credible and influential voice in the skincare space, Dr Dray is a fantastic choice. For Dr Dray, continuing to diversify content formats and explore collaborations could further amplify her reach and impact.