Times Music

Overview

Times Music is a major player in the Indian music scene, bringing the latest Bollywood hits and Punjabi tunes to a massive audience. With a whopping 17.7 million followers on YouTube, they're a go-to destination for music lovers looking for official music videos, lyric videos, and behind-the-scenes content. While their global ranking sits at #367,473, placing them in the top 98% of creators worldwide, their real strength lies in connecting with audiences through the power of music.

Performance At A Glance

Times Music boasts a large and steadily growing fanbase. They're currently expanding at a rate of about 0.55% per month, adding new listeners every day. While their global and language rankings place them in the top 98%, their strong position at #215 in India shows their dominance in the local market. Their fans are pretty engaged, too, with an average engagement rate of 1.51% across their content. CreatorDB gives them a score of 54/100, indicating a solid foundation but also room for improvement in maximizing their potential.

What They Create

Times Music delivers a diverse range of music-related content. They primarily focus on official music videos and lyric videos on YouTube, with a growing presence of YouTube Shorts. They also experiment with Instagram Reels and posts, though less frequently. One recent hit is "Aisa Milan (Full Song)," a wedding song collaboration that generated over 34,000 views, showing their ability to tap into trending themes. Another example is the Punjabi song "Its Not Love (Full Audio)," a song with 3.94% engagement rate. What sets them apart is their access to established and emerging artists, providing a platform for diverse musical styles.

Why They're Great & Where They Can Grow

Times Music excels at curating and promoting high-quality music content. Their strengths lie in their extensive catalog of songs, strong relationships with artists, and their ability to tap into popular genres like Bollywood and Punjabi music. To further boost their reach, they could experiment with more interactive content, like Q&As with artists or behind-the-scenes glimpses into music video production. They could also explore collaborations with other popular creators to introduce their music to new audiences.

Bottom Line

For brands looking to connect with a large and engaged audience of music lovers in India, Times Music is a fantastic partner. For Times Music, focusing on increasing their content frequency on Instagram and exploring interactive content formats could drive even higher engagement and growth.