Muscle and Motion

Overview

Muscle and Motion is your go-to resource for understanding the mechanics of movement! With a whopping 7.4 million+ followers, mainly on Instagram, they break down complex sports and fitness concepts into easy-to-understand visuals and explanations. Based in Israel, they're globally recognized, landing them in the top 98% of creators worldwide (ranked #356,234) and near the top in their home country (ranked #202). Their unique approach to health education through engaging videos sets them apart in the crowded fitness space.

Performance At A Glance

Muscle and Motion boasts a substantial audience that's steadily growing! While their 30-day growth is a solid 0.06%, they experienced an impressive 1.33% growth over the last 90 days. Their engagement rate sits at a healthy 1.82%, meaning their fans are super engaged with the content they're putting out. CreatorDB gives them a score of 63/100, indicating there's still room to optimize their performance, but they're already doing a fantastic job educating and inspiring their followers.

What They Create

Muscle and Motion creates educational content focused on sports, fitness, and the human body. They utilize a variety of formats including YouTube videos and shorts, Instagram Reels, and TikTok videos. Recently, their short explaining "Kipping vs. Butterfly" pull-ups racked up over 17,000 views, highlighting the demand for clear explanations of workout techniques. Another popular short dove into shoulder external rotation, showcasing their ability to simplify complex anatomical concepts. Their content stands out by combining detailed visuals with clear, concise explanations, making it accessible to both fitness professionals and enthusiasts alike.

Why They're Great & Where They Can Grow

Muscle and Motion excels at simplifying complex topics, creating high-quality visuals, and maintaining consistent educational content. They could explore more collaborations with fitness influencers or physical therapists to broaden their reach and add new perspectives. Another exciting avenue would be creating more interactive content like quizzes or Q&A sessions to boost engagement.

Bottom Line

For brands in the fitness, health, or education sectors, Muscle and Motion offers a fantastic opportunity to reach a highly engaged audience. For Muscle and Motion, focusing on more interactive content and strategic collaborations could significantly boost their growth and engagement even further.