ON Sport

Overview

ON Sport is a prominent Arabic-language sports content creator hailing from Egypt, making waves primarily on YouTube. With a substantial following of over 3.6 million, they've carved a niche for themselves by delivering engaging content focused on football and sports in general. While their global ranking places them in the top 88%, ON Sport stands out within the Arabic-speaking sports community, holding a strong position as a go-to source for sports news and analysis.

Performance At A Glance

ON Sport boasts a massive audience, and they're steadily growing! Over the past month, they’ve expanded their fanbase by 0.54%, and a solid 2.85% in the last 90 days. Their fans are pretty engaged, too, with an average engagement rate of 1.15%. This means people are liking, commenting, and sharing their content. Their CreatorDB score of 78 out of 100 shows that they're doing a lot right in terms of content quality and consistency, placing them as a strong player in the sports content arena.

What They Create

ON Sport focuses primarily on football (soccer) content, delivering match highlights, expert analysis, and discussions around the sport. They mainly upload longer-form videos, with a smaller presence in YouTube Shorts. A recent example includes videos dissecting the performance of the Egyptian national team in the Africa Cup of Nations, featuring insights from analysts like Ayman El Ramady. For example, "هاتريك - أنا مشفق على حسام حسن! أيمن الرمادي يتحدث عن أداء ونتائج منتخب مصر في كأس أمم إفريقيا" offers a critical review of the team's results. ON Sport shines by providing in-depth perspectives and opinions from well-known figures in Egyptian football.

Why They're Great & Where They Can Grow

ON Sport excels at delivering timely sports analysis, leveraging recognizable experts, and building a substantial audience on YouTube. They could explore opportunities to further boost engagement by incorporating more interactive elements like polls, Q&A sessions, or behind-the-scenes content. Expanding their presence on Instagram with shorter, more easily digestible content could also attract a broader audience and cross-promote their YouTube videos.

Bottom Line

For brands looking to tap into the Egyptian football market, ON Sport offers a massive and engaged audience. For ON Sport, focusing on increasing interaction with fans and diversifying their content formats could unlock even greater growth potential.