Lil Xan Aka DIEGO 💔

Overview

Lil Xan, aka DIEGO 💔, is a digital creator primarily known for his music and vlogs. While he's active on YouTube and TikTok, Instagram is his main stage, where he connects with a massive following of over 7.9 million fans. He dives into topics ranging from hip-hop and music videos to current events and personal vlogs, showcasing a raw and often introspective side that resonates with his audience. Despite his huge following, his global ranking sits in the top 99% at #230,472, suggesting there's still headroom for growth and wider recognition.

Performance At A Glance

Lil Xan boasts a huge following, although his growth has been static recently. Still, reaching nearly 8 million followers is a serious accomplishment! Globally, he's in the top 99% of creators, and his engagement rate sits at around 1.95%. While that might seem low, it's a solid number considering the sheer size of his audience. His CreatorDB score is a respectable 76/100, indicating a strong overall performance based on factors like engagement, consistency, and audience size. This suggests that his existing fans are pretty engaged with his content, even if attracting new ones has been a challenge lately.

What They Create

Lil Xan's content mix is pretty diverse! He posts across various platforms, including 7 YouTube videos, 4 YouTube Shorts, 8 Instagram posts, 12 Instagram Reels, and 18 TikTok videos. Recently, he's been focusing on his "Before I Forget" podcast, where he dives into deep topics like grief and sobriety. One of his most successful recent videos is "Lil Xan - Won't Overdose (Official Video)," which racked up over 1.6 million views! His content often blends his musical talents with personal reflections, giving fans a glimpse into his life and struggles. The podcast format, in particular, allows him to connect with his audience on a more intimate level.

Why They're Great & Where They Can Grow

Lil Xan excels at authenticity and vulnerability. He's not afraid to share his struggles, which makes him relatable to many fans. His musical talent is undeniable, and he clearly has a knack for creating catchy tunes. Plus, his willingness to experiment with different content formats keeps things interesting.

To level up, Lil Xan could focus on boosting his activity on platforms where he has less content, like YouTube. More frequent uploads, especially of engaging Shorts or behind-the-scenes content, could help reignite growth.

Bottom Line

For brands looking to connect with a passionate audience interested in music and mental health awareness, Lil Xan is a great option. For Lil Xan himself, focusing on consistent content creation and engaging more actively with his community could unlock the next level of growth and solidify his position in the digital landscape.