Overview

DulceCandy is a beauty and lifestyle creator who shares her journey on YouTube, Instagram, and TikTok. She's known for her authentic voice, sharing everything from makeup tutorials to personal vlogs. With over 3 million followers, she's built a dedicated community. While her current global ranking stands at #1,740,238, she continues to inspire many with her unique blend of beauty, self-discovery, and cultural exploration.

Performance At A Glance

DulceCandy's audience is substantial, but her growth has slowed recently, showing a slight decrease over the past few months. While she ranks in the top 90% globally, within the US, and among English-speaking creators, there's room to climb higher. Her fans are pretty engaged, though! Her average engagement rate is around 1.59%, which means people are liking, commenting, and interacting with her content. Her CreatorDB score is a solid 69/100, indicating she has a good foundation, but there are definitely opportunities to improve and boost her overall performance.

What They Create

DulceCandy creates a mix of content across different platforms. On YouTube, she posts longer videos, including vlogs, how-to guides, and explorations of personal growth. She also utilizes YouTube Shorts and creates content on Instagram and TikTok to create a diverse content portfolio. One recent video, "My Cacao Journey in Mexico: Finding My Ancestral Roots," shows her diving into cultural experiences, which really resonated with her audience, boasting a solid engagement rate. Her content stands out because it blends beauty tips with deeper, more personal explorations of identity and well-being.

Why They're Great & Where They Can Grow

DulceCandy excels at creating authentic content that resonates with her audience on a personal level. Her willingness to share her personal journey is a major strength. Another strength is her diversity of content from quick short form content to long form videos. A great opportunity for her would be to lean into collaborations with other creators in the beauty or wellness space to reach new audiences. She could also experiment with interactive content, like Q&A sessions or live streams, to boost engagement.

Bottom Line

For brands, DulceCandy offers a connection to a loyal and engaged audience interested in beauty, lifestyle, and wellness. For DulceCandy herself, focusing on consistent uploads and exploring new content formats could help reignite growth and further solidify her position as a leading voice in her niche.