Overview

Why Don’t We, a band with a massive following of nearly 16 million fans, has successfully transitioned into the world of content creation, particularly on Instagram, their main hub. While known for their music, they've carved out a unique niche by blending their musical background with gaming, vlogs, and even action-packed airsoft content. Ranking within the top percentages globally, nationally (USA), and within the English-speaking world, Why Don’t We is demonstrating a knack for capturing attention beyond just their music.

Performance At A Glance

Although they have a huge fanbase, Why Don't We is currently experiencing a slight dip in growth, around -0.15% over the last month. Even so, they're still a major force, ranking among the top content creators globally and within the USA. Their fans are pretty engaged, averaging a solid 2.01% engagement rate across their content. CreatorDB gives them a score of 79/100, which means they're doing a lot right in terms of content quality, consistency, and audience interaction.

What They Create

Why Don't We's content is a diverse mix of videos, shorts, and posts across YouTube and Instagram. They've got a great mix of content that really speaks to their audience. They're not just posting music; they're showing off their personalities and interests. Recently, their airsoft videos have been performing really well. For example, "I Tried Surviving a Zombie Virus Outbreak Simulation Airsoft Event," with over 333,000 views, showcases their ability to create engaging and immersive content. Another video, “TOP 100 Airsoft Moments of 2025 (Crashouts, Cheaters, Accidents),” is doing well. The videos are well-edited and show off their personalities.

Why They're Great & Where They Can Grow

Why Don’t We excels at creating diverse content, tapping into their band dynamic, and engaging with trending topics. Their strength lies in their ability to blend their musical identity with unexpected interests like gaming and airsoft. A cool opportunity would be to create behind-the-scenes content of them making music, or even making the airsoft content.

Bottom Line

For brands looking to collaborate, Why Don’t We offers access to a large and engaged audience with diverse interests. For Why Don’t We, continuing to experiment with content formats and focusing on audience interaction could help reignite growth and further solidify their position in the content creation space.