Yellowstone

Overview

Yellowstone, the official voice of the hit TV show, has carved out a significant digital presence, especially on TikTok. Reaching over 9.2 million followers, they provide a constant stream of clips, teasers, and behind-the-scenes moments that keep fans hooked on the Dutton family saga. While ranked #131,202 globally and #19,011 in the US, their ability to translate the show's drama and intensity into short, engaging videos is what truly sets them apart. They're essentially the digital campfire around which Yellowstone obsessives gather.

Performance At A Glance

Yellowstone's audience is massive and still on the rise! While their growth rate is currently at 0.02%, adding new fans every day, their impressive follower count speaks volumes. Their global and country rankings, while not at the very top, still place them in the top tier of content creators. What's really exciting is their average engagement rate of 2.74%. This shows that their fans are super engaged with the content they're putting out. Finally, their CreatorDB score of 89/100 signals a well-optimized and popular channel, reflecting consistent quality and audience appeal.

What They Create

Yellowstone’s content is a mix of bite-sized drama, suspense, and character moments pulled straight from the show, spread across YouTube, Instagram, and TikTok. While active on multiple platforms, TikTok is their main stage, where they excel at creating short, shareable videos. For example, their recent short, "Old feuds die hard. #YellowstoneTV," racked up over half a million views, proving that the show's core conflicts continue to resonate. Another popular short, "This crew is everything! #YellowstoneTV," highlights the strong ensemble cast, further tapping into what viewers love about the show. These short clips keep the drama alive between episodes and seasons.

Why They're Great & Where They Can Grow

Yellowstone excels at delivering highly engaging snippets tailored to short-form video platforms. They're masters of using hashtags to boost visibility and connecting with the existing fanbase. They are also successful in leveraging drama and tension.

Looking ahead, they could explore more interactive content, like polls asking fans about their favorite characters or storylines. Another opportunity could be to create behind-the-scenes content that goes beyond the show, maybe featuring cast interviews or set tours.

Bottom Line

For brands looking to tap into a passionate and engaged audience, Yellowstone offers a direct line to millions of TV show enthusiasts. For Yellowstone themselves, continuing to experiment with interactive content and deeper behind-the-scenes glimpses could further amplify their reach and engagement.