Overview

Мультики is a popular Russian-language animation channel primarily on YouTube, bringing joy to kids with fun and engaging cartoons. They've built a substantial following of over 5.1 million subscribers, creating a world of animated adventures that capture the imagination. While their global ranking places them in the top 99% of creators at #275,234, they're a major player in the Russian-speaking animation scene, holding a solid rank of #134 within Russia. Their content is all about bringing smiles to faces through relatable characters and entertaining stories.

Performance At A Glance

Мультики has a huge audience, but their growth has been relatively slow recently, with a slight 0.20% increase over the last 30 days. While a small dip in the last 7 days is nothing to worry about, keeping an eye on this trend is key. Their global and regional rankings show they're a well-established channel. Their fans are moderately engaged, with an average engagement rate of 0.22%. CreatorDB gives them a score of 79/100, which means they're doing a pretty good job overall, but there's always room to level up and improve their performance.

What They Create

Мультики specializes in animated content for children, mainly through YouTube videos and shorts, with a smaller presence on Instagram. They create a mix of original content and compilations featuring popular characters. For example, one of their recent videos, "Буба 😂 Любимые серии - ТОП 10 🧡 Сборник мультиков ⭐ Сборник мультфильмов 🔥 Мультики" (Booba 😂 Favorite Episodes - TOP 10 🧡 Collection of cartoons ⭐ Collection of cartoons 🔥 Cartoons), racked up over 109,000 views by compiling beloved Booba episodes. Another video, "Коллекционер 🎎 НОВАЯ СЕРИЯ Буба ⭐ Сборник веселых мультфильмов 🔥 Мультики" (Collector 🎎 NEW SERIES Booba ⭐ Collection of fun cartoons 🔥 Cartoons), showcasing a new Booba episode, also performed well, drawing in over 25,000 views. What makes their content appealing is the focus on familiar and lovable animated characters, vibrant visuals, and simple, easy-to-understand stories perfect for their target audience.

Why They're Great & Where They Can Grow

Мультики excels at consistent content creation, building recognizable characters like Booba, and effectively using compilation videos to boost views. An exciting opportunity for them could be to create more interactive content, like polls or Q&A sessions with the characters (even if animated), to boost engagement. Also, expanding their Instagram presence with behind-the-scenes content or character spotlights could attract new viewers.

Bottom Line

For brands looking to collaborate, Мультики offers access to a large, dedicated audience of young children and their parents within the Russian-speaking world. For Мультики themselves, focusing on increasing engagement through interactive content and diversifying their social media presence could help accelerate growth and further solidify their position as a leading animation channel.