Overview

Martha Higareda isn't just any Martha Higareda; she's not the actress. This Martha Higareda is captivating audiences with her artistic skills, specifically her accessible drawing tutorials! On Instagram, where she's most active, she boasts over 12.9 million followers. While she's still building her global presence – currently ranked around #21,166 worldwide – her simple yet engaging art style is clearly resonating with a growing audience. Her charm lies in demystifying art, making it fun and achievable for everyone.

Performance At A Glance

Martha’s got a seriously impressive following, and while her growth is currently steady (around 0.01% recently), her 90-day growth shows a more substantial jump of 0.33%, suggesting her content is gaining traction. She's crushing it in Mexico, ranking among the top 100 creators! Her fans are pretty engaged, too. With an average engagement rate of 1.63%, they're liking, commenting, and sharing her art. Her CreatorDB score is 61/100, indicating there's room to optimize her content strategy to reach even greater heights.

What They Create

Martha creates super accessible drawing tutorials, primarily using YouTube Shorts and Instagram Reels. Her content falls into the "People & Blogs" and "Artist" categories, focusing on simple art and DIY projects. She often uses numbers as the base for her drawings, which is a really unique and engaging hook! For example, one of her recent Shorts, "How to draw Elephant easy 555 #shorts," racked up over 22,000 views by showcasing how to draw an elephant using the number 5. Her content stands out because it breaks down complex art into easy-to-follow steps, making art accessible to everyone.

Why They're Great & Where They Can Grow

Martha really excels at simplifying art, making it approachable for beginners, and building a connection with her audience through easy-to-follow tutorials. Her use of numbers as a drawing base is a clever and unique concept. An exciting opportunity could be expanding her tutorials to longer-form YouTube videos, diving deeper into techniques and different art styles. She could also collaborate with other artists or brands to reach a wider audience and explore new creative avenues.

Bottom Line

For brands looking for a creator who can connect with a broad audience and promote creativity, Martha is a fantastic choice. For Martha, focusing on consistent posting and exploring longer-form content could significantly boost her reach and engagement.