MLB ⚾

Overview

MLB ⚾, or Major League Baseball, is a powerhouse in the online sports world! With a massive following of over 28.7 million fans across YouTube, Instagram, and TikTok, they're a go-to source for all things baseball. Their Instagram is the main hub, serving up highlights, news, and behind-the-scenes action. While ranked #19,496 globally, they are in the top 100% of creators - no small feat! MLB brings the excitement of the game directly to fans, making it easy to stay connected.

Performance At A Glance

MLB has a HUGE audience, but recent growth has been pretty flat, hovering around 0% in the short term, though they did see almost 3% growth over the last 90 days. They rank impressively well in the US at #1,554 and are a major player in the English-speaking world at #9,198. The good news? Their fans are super engaged with their content, boasting an average engagement rate of 6.78%! This shows that the content they do put out really resonates. CreatorDB gives them a solid score of 75/100, indicating strong overall performance.

What They Create

MLB serves up a mix of exciting content, primarily focusing on sports highlights and compilations. They utilize YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos to deliver the best moments from the game. A recent popular TikTok video showing "When Shohei Ohtani high-fived Kyle Tucker for the out 🤣" racked up over 103,000 views, proving that lighthearted, fun moments really resonate with their audience. They also post news, like the recent short about Clayton Kershaw pitching for Team USA in the World Baseball Classic, keeping fans informed and excited. What makes their content stand out is its immediacy and focus on memorable plays and personalities.

Why They're Great & Where They Can Grow

MLB excels at delivering timely highlights, leveraging the star power of baseball's biggest names, and engaging fans with exciting game footage. They have a strong grasp on the sports highlights space. An exciting opportunity would be to experiment more with interactive content, like polls and Q&As, to boost engagement further. They could also benefit from diversifying their content to include more behind-the-scenes player interviews or fan-submitted content to create a more personal connection.

Bottom Line

For brands, partnering with MLB is a slam dunk for reaching a massive and engaged sports audience. For MLB themselves, focusing on increasing the frequency of engaging content, especially on platforms like TikTok, could help kickstart growth and further solidify their position as a leading sports content creator.