Sky News

Overview

Sky News is a major player in the global media landscape, bringing news and current events to a massive audience. While they're on YouTube and Instagram, they're really making waves on TikTok, where they've cultivated a following of over 21.6 million! That reach puts them in the top tier of creators worldwide, ranking them among the top 100% globally and within the top creators in the UK. They're a go-to source for breaking news, political analysis, and insights into global affairs, all packaged for the short-form video generation.

Performance At A Glance

Sky News isn't just big; they're growing steadily! They've seen a healthy 2.23% growth in the last month, showing they're consistently attracting new viewers. Their global and national rankings (within the top 100%) show just how far their reach extends. But it's not just about numbers; their fans are super engaged with their content, boasting an average engagement rate of 1.65%. CreatorDB gives them a solid 78/100, which means they're doing a great job overall, but there's still room to explore and optimize.

What They Create

Sky News delivers a mix of serious news, political deep-dives, and sports updates. They primarily use videos and YouTube Shorts to get their message across, but their TikTok is where they're really shining. Recently, they've covered topics ranging from Trump's tariff threats to alarming underwater tsunamis in Antarctica. While some videos have seen higher engagement, like the Trump tariff piece with a whopping 32.85% engagement rate, Sky News excels at delivering digestible news updates on complex issues, keeping their audience informed and engaged.

Why They're Great & Where They Can Grow

Sky News is fantastic at leveraging short-form video to deliver news quickly, their high follower count is a testament to that. They're also great at covering a wide range of important topics, from politics to environmental issues. To take things to the next level, Sky News could experiment with more interactive content, like polls or Q&As, to boost engagement. They could also lean into trending sounds and challenges on TikTok while still maintaining their journalistic integrity.

Bottom Line

For brands looking to partner with a trusted news source with a massive reach, Sky News is a great option. For Sky News, focusing on TikTok trends and interactive content could supercharge their engagement and help them reach even more viewers.