CupcakeJemma

Overview

CupcakeJemma is your go-to guru for all things sweet and delicious! This UK-based baker is a YouTube star, serving up mouthwatering recipes and baking tips to over 3 million followers. Verified and a true queen of the kitchen, Jemma's content consistently ranks in the top 99% globally, holding a rank of #150,526 worldwide. She brings a delightful mix of expertise and personality to her channel, making even the most complicated desserts seem achievable.

Performance At A Glance

While CupcakeJemma boasts a massive audience of over 3 million followers, her growth is currently experiencing a slight dip. Although the 90-day growth rate shows a positive trend of 0.24%, the recent 7 and 30-day growth rates are showing a slight decrease around -0.01% and -0.04%, respectively. However, this baking star still shines bright! Her global ranking places her in the top 99% of creators. Her fans are super engaged with her content, boasting an average engagement rate of 1.89%. Her CreatorDB score is 62/100, reflecting her consistent quality and established presence.

What They Create

CupcakeJemma's content is a delightful mix of how-to guides, vlogs, and tutorials, all centered around her love for baking. She primarily focuses on YouTube, creating both longer-form videos and engaging YouTube Shorts. She also shares content on Instagram through posts and Reels. Recently, her longer-form videos have been performing exceptionally well, with the "Chocolate Orange NY Cookies Recipe & Tutorial" garnering over 29,000 views and a stellar 6.05% engagement rate. Her "Deluxe Hot Chocolate with Homemade Marshmallow Fluff" video also delighted viewers with a 5.81% engagement rate! Jemma's content stands out because of her clear instructions, warm personality, and the sheer deliciousness of her creations.

Why They're Great & Where They Can Grow

CupcakeJemma excels at creating high-quality, engaging baking tutorials. Her personality shines through, making her relatable and trustworthy. She also does a fantastic job of showcasing her Crumbs & Doilies shop, giving viewers a peek behind the scenes. To boost growth, CupcakeJemma could explore collaborations with other food creators or experiment with trending audio on Reels and Shorts to reach new audiences.

Bottom Line

CupcakeJemma is a fantastic partner for brands looking to reach passionate baking enthusiasts. For Jemma herself, focusing on consistent Shorts creation and exploring strategic collaborations could be key to reigniting growth and expanding her already impressive reach.