Choki

Overview

Choki is a Japanese lifestyle creator who brings a slice of tranquil Japanese living to nearly 1.7 million followers on YouTube and Instagram. With a focus on cozy vlogs, DIY projects, and glimpses into daily life, Choki offers a comforting and visually appealing escape. While their global ranking sits in the top 98% at #424,769, Choki's real strength lies in their ability to connect with viewers through authentic storytelling and aesthetically pleasing content. Their YouTube channel is the main hub, showcasing longer-form videos that delve deeper into their lifestyle.

Performance At A Glance

Choki has built a substantial audience of over 1.7 million followers, however, growth has plateaued recently with a negligible increase over the past month and even a slight dip in the last 90 days. While their global ranking places them in the top percentage of creators, there's room to climb even higher. The good news? Their fans are super engaged, boasting an impressive average engagement rate of 3.91% on YouTube videos. Their videos also average around 173,911 views, showing consistent interest. CreatorDB gives them a score of 91/100, indicating strong overall performance and potential for continued success.

What They Create

Choki's content revolves around calming lifestyle vlogs, DIY projects, and everyday moments in Japan. They primarily create longer-form videos for YouTube (63) and supplement that with Shorts (20), along with posts (19) and Reels (11) on Instagram. A recent video, "Starting Our Life Together 📙🍂🪿🕯️" showcasing a cozy and aesthetically pleasing glimpse into daily life, garnered over 366,000 views and 15,000 likes. Another popular video, "A Rainy Autumn Day with a Cat and the Garden🍁 | Sweet Potato & Curry Without Flour, Dairy, or Oil," combines relaxing visuals with practical recipes, demonstrating their versatility. Choki's content stands out due to its soothing atmosphere, high production quality, and focus on simple, mindful living.

Why They're Great & Where They Can Grow

Choki excels at creating visually appealing and comforting content that resonates with viewers seeking a peaceful escape. Their high engagement rate proves they've built a loyal and active community. Additionally, their focus on relatable topics like food, home, and pets makes their content accessible to a broad audience. To boost growth, Choki could explore collaborating with other Japanese lifestyle creators or experimenting with shorter, more trending content formats on YouTube Shorts and Instagram Reels to reach a wider audience.

Bottom Line

For brands looking for a partner to promote products or services related to home, lifestyle, or food, Choki is an excellent choice. To level up their game, Choki could focus on consistent posting schedules and experimenting with different content formats to reignite growth.