OfficialiNews

Overview

OfficialiNews is a major player in the Indonesian news scene, bringing the latest headlines and commentary to over 23 million followers, primarily on TikTok. Verified and trusted, they're a go-to source for many seeking up-to-the-minute information and perspectives. While ranking among the top creators globally at #27,506, their real strength lies in connecting with Indonesian audiences in their native language. They deliver news in a way that resonates with the local community.

Performance At A Glance

OfficialiNews boasts a massive audience and continues to grow, expanding by over 5% in the last 90 days alone! While their recent growth rate is around 0.5% per month, that still translates to a significant influx of new followers. They're a top-ranked channel both within Indonesia and among Indonesian-speaking creators worldwide. Their fans are pretty engaged, too, with an average engagement rate of 0.70% – that means people are reacting to, liking, and sharing their content. CreatorDB gives them a solid score of 83/100, indicating strong overall performance and influence.

What They Create

OfficialiNews delivers a steady stream of Media & Entertainment & news content, primarily through short-form videos. You'll find their content covering breaking stories, current events, and commentary on universal topics. For example, a recent video covering the search for a missing plane in Maros, "BREAKING NEWS Pencarian Pesawat ATR di Maros, Terdapat Pegawai KKP Sebagai Penumpang | 17/1," provided timely updates to concerned viewers. Most recently, they've been covering the Israel - Gaza conflict, and the Indonesian floods. Their ability to break down complex issues into easily digestible videos is key to their success.

Why They're Great & Where They Can Grow

OfficialiNews excels at delivering timely news updates, connecting with a large Indonesian-speaking audience, and creating easily consumable video content. They're really good at staying current and relevant. An exciting opportunity could be to experiment with more interactive content, like Q&A sessions or live streams, to boost engagement. Also, optimizing their YouTube and Instagram content could help them better leverage those platforms.

Bottom Line

For brands looking to reach a large and engaged Indonesian audience, OfficialiNews is a powerful partner. For OfficialiNews, focusing on increasing engagement through interactive content and diversifying content formats across platforms could unlock even greater potential.