PT. Astra Honda Motor

Overview

Astra Honda Motor (AHM) is a powerhouse in the Indonesian automotive scene, and their online presence reflects that! With over 5 million followers on Instagram, they're clearly a go-to source for motorcycle enthusiasts. While their global ranking sits at #83,988, their strong focus on the Indonesian market cements them as a key player within the country, ranking at #4,142. AHM isn't just about selling bikes; they're building a community and sharing their passion for motorcycles with the world.

Performance At A Glance

Astra Honda Motor boasts a massive audience of over 5 million followers, making them a force to be reckoned with! While they've experienced a slight dip in followers recently, with a -0.01% 30-day growth rate, their long-term growth is still impressive, showing a 3.32% increase over the last 90 days. Their fans are super engaged with their content, clocking in an average engagement rate of 1.30%. CreatorDB gives them a fantastic score of 91/100, highlighting their consistent quality and impact.

What They Create

AHM serves up a diverse mix of content, primarily focusing on YouTube videos and Shorts, with a smaller presence on Instagram posts and Reels. They cover everything from DIY motorcycle tips and tricks to first looks at the latest Honda innovations. Their videos often showcase the sleek designs and exciting features of their motorcycles. Check out their recent video, "Vario 125 Terbaru, Bikin Auto Upgrade!" which has racked up a mind-blowing 61 million views! Or, for something shorter, their Shorts like "Gak Perlu Geber, Warna Baru Vario 125 Bikin Auto Geger!" captures attention instantly. What makes their content stand out is their ability to blend product promotion with genuine enthusiasm for motorcycle culture.

Why They're Great & Where They Can Grow

Astra Honda Motor is doing a fantastic job of connecting with their audience through visually appealing content and informative tutorials. Their strengths lie in their strong brand recognition, their engaging video content, and their clear focus on the Indonesian market. An exciting opportunity for AHM could be to explore more interactive content, like Q&A sessions with motorcycle experts or behind-the-scenes glimpses of their manufacturing process.

Bottom Line

Astra Honda Motor is a valuable partner for brands looking to tap into the Indonesian motorcycle market. For AHM themselves, focusing on driving consistent growth on Instagram, their main platform, and experimenting with more interactive content could take their engagement to the next level.