Nam Em Official

Overview

Nam Em Official is a vibrant Vietnamese creator, primarily known for her captivating music content on YouTube. With over 618,000 followers, she shares a mix of original songs, covers, and music videos. While she's reaching a broad audience, ranking within the top 86% of all creators globally and top 80% in Vietnam, her unique blend of musical styles and cultural elements gives her a special connection with her fans.

Performance At A Glance

Nam Em boasts a dedicated fanbase, though her growth has seen a slight dip recently with a -0.03% decrease over the past month. Her global ranking puts her in the top 86% of all creators, and she's also a strong voice within Vietnam, ranking in the top 80% of creators in the country. Her fans are pretty engaged, with an average engagement rate of 2.84% on her content. CreatorDB gives her a score of 61/100, suggesting there's room to optimize her strategy and boost her overall performance.

What They Create

Nam Em's content revolves around music, with a focus on pop and country genres, often infused with Vietnamese cultural elements. You'll find a mix of full-length music videos, cover songs, and curated playlists. For example, her recent collaboration with Nam Anh on "KHÚC GIAO MÙA - NAM EM & NAM ANH | OFFICIAL MV | NHẠC TẾT 2026" is a festive and visually appealing music video that captures the spirit of the Vietnamese New Year. She also does covers, like "EM THUA CÔ TA - NAM EM COVER", showcasing her vocal talent. Her content stands out due to her expressive voice, the incorporation of Vietnamese themes, and her collaborations with other artists.

Why They're Great & Where They Can Grow

Nam Em excels at creating emotionally resonant music videos and covers that connect with her audience. Her vocal talent is a definite strength, as is her ability to blend genres and incorporate cultural elements. To amplify her growth, she could explore more collaborations with other Vietnamese artists and influencers. She could also experiment with different content formats, such as behind-the-scenes videos or Q&A sessions, to further engage her fans.

Bottom Line

For brands looking to partner with a talented and culturally relevant creator in Vietnam, Nam Em Official is a great choice. She offers a unique voice and a dedicated following. For Nam Em, focusing on collaborations and diversifying content formats could be the key to unlocking even greater growth and engagement.