Overview

The Fumble is your go-to source for all things sports, especially if you're an NBA or basketball fanatic! With over 1.6 million followers on YouTube, they bring a mix of news, highlights, and commentary that keeps fans engaged. Even though they're a big name, ranking in the top 95% of creators globally and in the US, there's always room to grow! They're bringing sports insights straight to your screen.

Performance At A Glance

While The Fumble boasts a massive audience of over 1.6 million, their growth has been stagnant recently. They rank impressively in the top 95% globally and within the US, showing they've already built a strong presence. Their average engagement rate sits at a solid 1.24%, meaning their fans are pretty active when they post. Their CreatorDB score is 29 out of 100, which suggests there’s definitely room to boost their overall impact and influence within the creator landscape.

What They Create

The Fumble serves up a mix of YouTube videos and Shorts, along with a few Instagram posts and Reels. They focus on sports, covering everything from general sports news and highlights to in-depth NBA and basketball commentary. Recently, they explored topics like potential coaches for the Steelers in a fun "Blind Ranking" Shorts video, which snagged over 800 views and a decent engagement rate. They also featured an interview with Kenny Stills discussing NFL activism, which, while a longer-form video, sparked some solid conversation with an engagement rate of 3.65%! The Fumble stands out by blending quick, engaging Shorts with more thoughtful, interview-based content.

Why They're Great & Where They Can Grow

The Fumble excels at delivering timely sports commentary, creating engaging short-form content, and diving into relevant and sometimes controversial sports topics. To really take things to the next level, they could explore collaborating with other sports creators or athletes to broaden their reach. Also, consistently posting on Instagram could help them tap into a different audience and drive more traffic to their YouTube channel.

Bottom Line

For brands looking to partner with a sports-focused creator, The Fumble offers access to a large and engaged audience. For The Fumble, focusing on consistent content creation across all platforms and exploring collaborations could significantly boost their growth and overall influence.