The Art of Happiness

Overview

"The Art of Happiness" is your go-to YouTube channel for bite-sized wisdom on living a better life. With over 2.8 million followers, this creator offers practical advice and insights, mainly through short, engaging videos. While they've built a substantial audience, their current global ranking sits around #1,527,459, suggesting room for growth in reaching even more people. They are a top creator in Pakistan and are producing content in English.

Performance At A Glance

While "The Art of Happiness" boasts a massive following, recent growth has been stagnant, with a slight decrease of -0.70% over the last 90 days. Their global ranking places them in the top 90% of creators, but their language ranking at #10,411 indicates potential to attract a wider English-speaking audience. Fan engagement is solid, with an average engagement rate of 1.60%. Their CreatorDB score of 60/100 suggests there's room to optimize their content strategy for even better performance.

What They Create

"The Art of Happiness" focuses on creating content related to personal development, mental wellness, and lifestyle improvement. They primarily use YouTube Shorts and longer-form videos. A recent video, "The Power of Silence - 10 Greatest Benefits," highlights their knack for tapping into universal desires for tranquility and self-improvement, earning a strong 6.98% engagement rate. Their content stands out due to its actionable advice and relatable approach, making complex topics accessible to a broad audience.

Why They're Great & Where They Can Grow

"The Art of Happiness" excels at creating digestible, relatable content on self-improvement and tapping into popular themes. They are also good at creating a high volume of Shorts. A great opportunity would be to improve SEO and keyword targeting to reach a broader English-speaking audience. Experimenting with collaborations could also introduce their content to new viewers.

Bottom Line

"The Art of Happiness" presents a strong opportunity for brands looking to connect with a large, engaged audience interested in self-improvement. To boost their own growth, focusing on SEO optimization and exploring collaborations could unlock significant potential.