Overview

Samantha Maria is a British lifestyle creator, sharing her life and style tips with a dedicated audience across YouTube, Instagram, and TikTok. While her YouTube channel is her main hub, boasting over 2.2 million followers, she brings a relatable and authentic voice to topics like beauty, vlogging, and even food. Though she's ranked around #1,416,211 globally, Samantha's genuine connection with her audience is what truly sets her apart. She offers a peek into her daily life, making her followers feel like they're hanging out with a friend.

Performance At A Glance

Samantha's audience is huge, reaching over 2.2 million people! While her growth has been slightly negative recently (-0.06% over the past 30 days), it's important to remember that maintaining such a large following is a feat in itself. Her global and UK rankings are around the top 92%, showing she is a well established creator. What's really impressive is how engaged her fans are! With an average engagement rate of 2.90%, it shows they're genuinely interested in what she has to say. Her CreatorDB score is 58/100, which means there's room for improvement, but also highlights her existing potential.

What They Create

Samantha Maria's content is all about sharing her life in a relatable and stylish way. She posts a mix of videos, shorts, and posts across YouTube, Instagram, and TikTok. On YouTube, you'll find vlogs covering everything from Christmas shopping anxieties and DIY boho braids to chatty Q&As and even her favorite marmite pasta recipe! One of her recent videos, "Come Luteal with me :) LOTS of cooking, New Tattoos & Shoot," garnered over 35,000 views and 920 likes, showcasing her ability to connect with viewers on a personal level. Her content stands out because it feels genuine and down-to-earth, making viewers feel like they're part of her everyday life.

Why They're Great & Where They Can Grow

Samantha excels at creating relatable lifestyle content, fostering genuine connections with her audience, and showcasing her personal style in an accessible way. A big opportunity for her could be leaning into the "Food (Entertainment)" category more. Given the success of the Marmite pasta mention, developing that niche could attract new viewers. She could also experiment with more YouTube Shorts to boost visibility and reach a wider audience.

Bottom Line

For brands looking to collaborate, Samantha Maria offers access to a highly engaged audience interested in lifestyle, beauty, and relatable everyday experiences. For Samantha, focusing on niche content and short-form videos could be a great way to reignite growth and further solidify her position as a leading lifestyle creator.